Journal of Business Strategy articles from May 1997

Journal of Business Strategy archives from May 1997

Juliet was wrong. (change in business names in 1996)
May 1, 1997... A rose by any other name doesn't smell as sweet. Or that's what the nearly 1,500 corporations that changed their names last year believe. According to research by Anspach Grossman Enterprise, an identity consultancy based in New York, more...

Do as I say, not as I do. (corporate reengineering initiatives)
May 1, 1997... Reengineering - the management mantra of the early 1990s - has been taking a lot of knocks in the business and popular press lately. Yet seven in ten companies that have undergone reengineering expect to spend just as much or more on such...

After the ink dries. (impact of corporate mergers on stock prices)
May 1, 1997... If you thought strategy-driven mergers were good for shareholders, think again. Nearly half the deals forged in the 1990s left owners of the surviving companies' stock with below-average returns, compared with their industries, according to...

Synchronized strategies. (Bank of Montreal's integrated corporate and personnel strategies)
May 1, 1997... Gone are the days, if they ever truly existed, when an organization could afford to pursue corporate strategy without consideration for the "people" side of the equation, including employees only as an afterthought. And long gone are the days...

Looking in the mirror. (internal benchmarking)(includes related article on implementing internal benchmarking)
May 1, 1997... Most senior executives view external benchmarking as an indispensable management tool. Finding out how their companies stack up against industry leaders provides a yardstick by which to measure performance and, equally important, role models to...

Just like starting over. (NCR Corp gains independence from AT&T)(includes related article on NCR's products)(Cover Story)
May 1, 1997... Free at last, NCR focuses on its technological and market niches to grow and profit as a centenarian start-up. The first of January was Independence Day for NCR Corporation. After five years as a captive of AT&T Corp., the $7 billion computer...

Disrupt your business. (innovative marketing of products and services)
May 1, 1997... A top advertising strategist describes how companies can transform brands by defying conventional wisdom. We live in disruptive times. Everyone and everything is in transition; nothing is fixed or guaranteed. Companies are being challenged...

Intermodal shipping at the crossroads. (includes related article on federal funds for intermodal transportation infrastructure)
May 1, 1997... Forget the railroad wars. The next wave of consolidation in the freight-hauling industry will be across borders and transportation modes, thanks to growing global trade and customer demand for efficiency. The multibillion dollar battle...

Georgia-Pacific's paper profits. (turnaround of firm's consumer tissue lines)
May 1, 1997... Adding value turns a modest - and poorly performing - consumer product line into one of the wood and paper company's most profitable businesses. Never underestimate the power of a brand. That's the lesson that Georgia-Pacific Corp., the...

Meaningful relationships. (customer relationships)(Panel Discussion)
May 1, 1997... A panel of marketing executives and consultants discuss how companies can get closer to their customers. Early in April, about 100 marketing and customer relationship professionals met in Atlanta to discuss how to attain growth and...

Corporate home schooling. (executive training)(includes list of corporate universities)(Special Focus: Executive Education)
May 1, 1997... More companies are educating executives within their own walls - and even at their own desks. On a sunny California spring day, 80 top-level executives from Disney, Black Entertainment Television, IBM, Intel, AT&T, and Nokia are gathered in...

Long-distance learning. (executive education)(Special Focus: Executive Education)
May 1, 1997... More companies are educating executives within their own walls - and even at their own desks. These days you can work yourself step by step to a master's degree in business administration by viewing an exhaustive series of videos. Or you can...

Turnaround is fair play. (corporate turnaround expert Richard McNamara)
May 1, 1997... In his heart, Richard McNamara is and always will be a product of growing up poor in a small Minnesota town. For one thing, he can't shake his boyhood nickname, "Pinky," derived from the faded red corduroy pants he wore nearly every day as a...

Strategic marketing. (review of five new books on marketing)
May 1, 1997... The art of marketing ranges from finger paintings worthy of the refrigerator to Picassos deserving of museum walls. Of course, the real genius is in divining what product or service should be offered to which customer at what time and at what...