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Editor's note.(Editorial)
March 1, 2005... It is hard to imagine any company, whether it delivers goods or services, that does not have some kind of brand challenge. The authors of an article in this issue of the Journal of Business Strategy on being selective in pursuing investments in...
The migrating locus of strategy.(Alternative strategies)
March 1, 2005... It's been a few years since the frenzy of the 1990s, when the pace of change seemed destined forever to accelerate, and when decentralization and "de-conglomeration" in the name of efficiency seemed unlikely ever to stop. In the political...
Sarbanes-Oxley legislation and the private company: if not a marriage, then certainly an engagement.(Corporate governance)
March 1, 2005... The US Congress' enactment of the Sarbanes-Oxley Act (SOX) introduced a new era of corporate governance, including requirements for auditor independence, the restriction on firms engaging accounting firms for both auditing and consulting...
Customer-centered moves can yield quick gains.(The growth agenda)
March 1, 2005... For most companies, pursuing new growth opportunities is a top priority, because the traditional growth moves have largely run out of steam. Our ongoing column will lay out a growth program for managers, balancing short-term moves with...
Brand-building: finding the touchpoints that count.
March 1, 2005... Keywords: Brands, Customer satisfaction, Brand equity, Return on investment
Successful brand-builders consciously resist investing everywhere that their brand touches their customers. Instead, they identify and then spend aggressively only...
When bad things happen to good companies: strategy failure and flawed executives.
March 1, 2005... Keywords: Senior management, Management failures
What is strategy? Countless books, MBA programs, executive education initiatives, and consultants are available to answer this question in excruciating detail. But let's cut to the chase....
Nurturing the new: patterns for innovation.
March 1, 2005... Keywords: Innovation, Creative thinking, Behaviour, Expertise
This is the third and final article by Bolko von Oetinger, a senior vice president and director of the Strategy Institute for the Boston Consulting Group. It distills the ideas...
Strategies for Asia's new competitive game.
March 1, 2005... Keywords: Asia, Management strategy, Multinational companies, Competitive strategy, Localization, Innovation
A fundamental strategic rethink is now required by Asian companies and Western multinationals operating in Asia alike, because...
Traps in diagnosing organization failure.
March 1, 2005... Keywords: Management strategy, Turnarounds, Business failures, Senior management
Grasping reasons for decline may be elusive
When your company is in trouble, finding and understanding the sources of problems is not as simple as looking...
Inside the AT&T executive suite: a public relations perspective.(Books to consider)(Book Review)
March 1, 2005... Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars Dick Martin Published by AMACOM
Strategic communication has, now more than ever, taken center stage in the running of publicly traded national and multinational...
Pursuing The Innovator's Solution to The Innovator's Dilemma.(Books to consider)(Book Review)
March 1, 2005... Seeing What's Next: using Theories of Innovation to Predict Industry Change Clayton M. Christensen, Erik A. Roth and Scott D. Anthony Published by Harvard Business School Press
Seldom do I remember a book that totally replaces the old and...
Consilio Manuque.(Book Review)
March 1, 2005... With this issue of Journal of Business Strategy we continue serializing one of the more amusing business books of recent times, even though it is about ancient times. Our thanks to authors Michael Mainelli and Ian Harris for providing this...