Journal of Business Strategy articles from March 1994

Journal of Business Strategy archives from March 1994

Lean and green. (Environmental Strategies)
March 1, 1994... When the Earth Day hype reheated in 1990 after a 20-year chill, it seemed that environmental marketing would be an important part of corporate strategy for years to come. Many large companies even instituted a new position within their ranks,...

First aid for media burn. (Media Strategies)
March 1, 1994... Regardless of how well a company communicates with the press, it stands a good chance of being "burned" on occasion. From minor misquote to major hatchet-job, these real and perceived offenses occupy the attention of senior managers and their...

Where there's a will there's a way. (succession planning)(includes related article) (Cover Story)
March 1, 1994... "THE HERO'S FAREWELL IS NOT AN EASY TASK," SAYS HARVEY SHULMAN, former chairman and CEO of Stanwood Mills in New York, a privately held corporation with divisions responsible for spinning, weaving, manufacturing, and designing gray goods. Shulman...

A day in the life of a card shark. (Bill Jemas of Marvel Comics)(includes related article)
March 1, 1994... Marvel, a giant of the comic book industry, bought Fleer, a leading trading card company, a year ago. Last summer, they tapped Bill Jemas from the NBA to be the strategist responsible for developing and marketing new sports and entertainment...

Quality's second coming. (includes related article) (Quality: Beyond the Rhetoric)
March 1, 1994... Quality for quality's sake has been debunked--everyone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a company's strategy. QUALITY. YOU'VE BEEN THERE. Done it. Seen it....

Royalties from loyalties. (customer loyalty) (Quality: Beyond the Rhetoric)
March 1, 1994... If quality begets customer satisfaction and customer satisfaction begets customer retention, why doesn't customer retention beget customer loyalty--and greater profits? Because loyalty's a fickle thing--and needs proper management to thrive....

The state of the unions. (labor unions)(includes related article) (Quality: Beyond the Rhetoric)
March 1, 1994... Hourly workers see TQM as a threat. Management sees it as a corporate saviour. Can the two sides find common ground? AT FIRST GLANCE IT SEEMS AS IF unions and proponents of total quality management would be natural enemies. Unions were built on...

Service with a smile. (case study of Sentara Health System) (Quality: Beyond the Rhetoric)
March 1, 1994... SO YOU MISSED YOUR RIDE HOME BECAUSE THE HOSPITAL SCREWED UP your outpatient appointment? Don't worry. Chances are a smiling hospital employee will give you cab fare home. Miss a hospital meal because you got stuck down in radiology? No problem....

Over the top. (executive outdoor activities) (Out-of-Pocket: Strategic Planning for Your Life)
March 1, 1994... It was dark--pitch-dark. the temperature was so cold her water bottle became a brick of ice. Her feet felt that way, too, as the unrelenting wind danced in a frenzy around her. Add she was so tired from being awakened at midnight for the...