Canadian Banker articles from July 1994

Canadian Banker archives from July 1994

Banks unveil new looks in advertising. (Canadian banks)
July 1, 1994... The battle for the hearts, minds and banking business of Canadian consumers heated up this spring when both CIBC and Bank of Montreal launched radically new advertising campaigns. The two campaigns take different approaches but their aims are...

Time to take another look at reverse mortgages?
July 1, 1994... Most bankers don't really understand how reverse mortgages work or who should be using them. That's according to Canadian Home Income Plan (CHIP) of Vancouver, the first company to offer reverse mortgages in Canada. "When we talk to the...

The ten commandments of small business finance.
July 1, 1994... This is a condensed version of an article by Clancy Ethans, Robert Forgie, Kristen Jan and Robert MacKay, MBA students at The University of Manitoba's Faculty of Management. The article won a prize in the Royal Bank of Canada's Business Student...

Critical math. (Canada's numeracy crisis)(includes related article) (Cover Story)
July 1, 1994... In an increasingly technological world, numeracy -- fluency with numbers -- is as vital as literacy. Yet Canada's schools are failing to provide students with a solid grasp of basic mathematics. The result: adults who can't even balance...

The export factor. (Royal Bank Export Finance Co.)
July 1, 1994... Some of his clients think of his firm as a cash cow. The way he sees it, he's helping expand Canadian trade with Southeast Asia. Meet Colin Liptrot of Royal Bank Export Finance Co., a specialist in factoring exporters' trade receivables....

Whatever happened to smart cards?
July 1, 1994... Five years ago, smart cards were being heralded as the next big advance in retail banking technology. We're still waiting -- but they are on the way. IF INTEGRATED-CIRCUIT OR "SMART" cards are so smart, the much-ballyhooed chip technology so...

Cheating at cards. (smart cards)
July 1, 1994... Smart cards will help cut credit-card crime. Until they arrive, the fight against fraud continues on other fronts. When police smashed two credit-card counterfeiting rings in Scarborough, Ont., this spring, it was an important victory in the...

Moving targets: the new marketing imperative in Canadian banking. (includes related article)
July 1, 1994... As the mass market fragments into ever-smaller and more specialized groups of consumers, banks must rethink marketing from the ground up. JUST AS "MARKETING" WAS starting to be taken serious y across the financial-services sector, a dramatic...