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Exploding the excellence myth. (importance of genuine customer service to substantiate a company's claim to standards of excellence) (editorial)
September 1, 1989... Exploding The Excellence Myth
Last month, my wife and I replaced our home's central air conditioning system. Just as the weather started turning hot and sticky, our old system gave out one last wheeze, and quietly shook off its metallic...
Good recordkeeping essential for success. (Financial Management) (column)
September 1, 1989... Good Recordkeeping Essential for Success
Governmental requirements for recordkeeping have increased over the years. But, contrary to popular opinion, those requirements are good for the small businessman. Many studies have found a close...
Trade show reveals Harper Bros. 'mission.' (innovative approach to office supplies trade show) (Financial Management)
September 1, 1989... Trade Show Reveals Harper Bros. 'Mission'
For Your Eyes Only" was the theme of a trade show sponsored by Harper Brothers in May at the Hyatt Regency in Greenville, SC. Guests were invited by our outside salesforce, who hand-delivered our...
Spectrum tells customers: 'you're a hit.' (Spectrum Office Products holds customer appreciation day)
September 1, 1989... Spectrum Tells Customers: 'You're a Hit'
In November 1988, Spectrum Office Products, based in Rochester, NY, held an event which we called Customer Appreciation Day. The theme of the event was "You're a Hit With Us." We saw it as our...
IOS tailgate party draws customers, prospects. (Indianapolis Office Supply entertains customers after Indianapolis Colts football game)
September 1, 1989... IOS Tailgate Party Draws Customers, Prospects
To thank clients for their business, and to draw potential new clients into our furniture/office supply showrooms, Indianapolis Office Supply hosted a "tailgate" party featuring Ron Meyer, head...
Taking a new look at dictation equipment.
September 1, 1989... Taking a New Look at Dictation Equipment
As the baby boom generation comes of age in corporate America, competition is getting tighter and the buzzword everywhere is efficiency. Getting the job done faster and better than the next guy can...
Implementation: putting your plans into action. (management technique) (Marketing & Management) (column)
September 1, 1989... Implementation: Putting Your Plans Into Action
Have you ever seen a "round toit?" It's a clever device, a simple circle of cardboard with the words ROUND TOIT clearly displayed. It's passed out at seminars on topics like "time...
Building the sale with suggestive selling. (Merchandising) (column)
September 1, 1989... Building the Sale With Suggestive Selling
I have always believed the main reason behind offering price leaders was to draw traffic into a store. The theory is that once a person is in the store, he will buy more than just the advertised...
Stevens, Maloney: new store, design, logo. (office equipment and supplies store)
September 1, 1989... Stevens, Maloney: New Store, Design, Logo
A major office products resource for the Chicago-area has spread its wings. Stevens Maloney opened a new branch store in Arlington Heights, a suburb of Chicago, in October of 1987. A new...
Why can't dealers offer client support services? (trend toward giving clerical, maintenance and support jobs to independent contractors to avoid problems with non-promotable positions) (For Your Information) (column)
September 1, 1989... Why Can't Dealers Offer Client Support Services?
You've read about it here from time to time. And it's being discussed frequently lately. "It" is the trend toward unbundling clerical, maintenance, and support work by large corporations...