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The retail power-performance conundrum: What have we learned?(discussion of what research shows about impact of promotions and store brands)
September 22, 2001... Kusum L. Ai1awadi [*]
Abstract
The conventional wisdom that retailers have grown more powerful relative to packaged goods manufacturers in the packaged goods industry has not been supported by empirical analyses of the relative...
Will the growth of multi-channel retailing diminish the pricing efficiency of the web?(study compares pricing behavior between online and traditional retailers)
September 22, 2001... Fang-Fang Tang [a,*]
Xiaolin Xing [b]
Abstract
In this study, we compare the pricing behavior between online branches of traditional retailers and pure Internet retailers. We seek to determine whether the pricing policies of...
New product introductions, slotting allowances, and retailer discretion.(two methods studied for slotting allowances of product introductions)
September 22, 2001... Ramarao Desiraju [*]
Abstract
Retailers are increasingly demanding slotting allowances for new product introductions. We study two methods of determining the magnitude of such allowances: In the first, the retailer sets the allowance...
The impact of satisfaction and payment equity on crossbuying: A dynamic model for a multi-service provider.(discussion of cross-selling additional services)
September 22, 2001... Peter C. Verhoef [a,*]
Philip Hans Franses [b]
Janny C. Hoekstra [c]
Abstract
In the last decade, marketers have primarily focused on keeping customers. Only recently have they become aware that creating value by...
Retailer power and supplier welfare: The case of Wal-Mart.(power struggle between retailers and manfacturers)
September 22, 2001... Vanessa G. Perry [b]
Paul N. Bloom [a,*]
Abstract
Whether retailers have become more powerful than manufacturers in recent years continues to be a burning question in the trade press and academic literature. Our research adds...
An online prepurchase intentions model: The role of intention to search.(study researches whether Internet is key in market research)
September 22, 2001... Soyeon Shim [*]
Best Overall Paper Award--The Sixth Triennial AMS/ACRA Retailing Conference, 2000 [*]
Abstract
In this study, an Online Prepurchase Intentions Model is proposed and empirically tested in the context of search...