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Journal of Retailing articles from September 1998
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Journal of Retailing archives from September 1998
Is the price right?: understanding contingent processing in reference price formation.(Special Issue: Research Perspectives on Retail Pricing)
September 22, 1998... Although buyers' reference prices are widely recognized to play a significant role in purchase decisions, a clear understanding of how they are formed, updated, and actually used remains elusive. Investigations continue to reveal the complex...
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions.(Special Issue: Research Perspectives on Retail Pricing)
September 22, 1998... INTRODUCTION
A positive store image and good value merchandise are key for retailers to achieve and sustain success in an increasingly competitive marketplace. Three important components that appear to be key to store patronage decisions...
The effects of framing price promotion messages on consumers' perceptions and purchase intentions.(Special Issue: Research Perspectives on Retail Pricing)
September 22, 1998... Previous studies have shown that retail price promotions change consumers' purchase decisions and that retailers use price promotions more frequently to boost store sales (see e.g., Inman and McAlister, 1993). There are several ways to...
Consumer response to quantity surcharges: implications for retail price setters.(Special Issue: Research Perspectives on Retail Pricing)
September 22, 1998... Pricing research has provided normative models for setting retail prices (e.g., Monroe, 1990; Morris and Morris, 1992; Nagle and Holden, 1995) and considerable prescriptions regarding price promotions (e.g., Hoch, Dreze, and Purk, 1994;...
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables.(Special Issue: Research Perspectives on Retail Pricing)
September 22, 1998... INTRODUCTION
There has been a considerable amount of research in recent years on the subject of reference prices and their usefulness in explaining consumer response. Two streams of reference price research can be identified. One stream...
Variability of brand price elasticities across retail stores: ethnic, income, and brand determinants.(Special Issue: Research Perspectives on Retail Pricing)
September 22, 1998... INTRODUCTION
Among the retail marketing variables, price and price-related promotions have the most dramatic impact on short-term consumer purchase behavior. Accordingly, retailers are very interested in knowing how sensitive consumers...
