Journal of Retailing articles from September 1991

Journal of Retailing archives from September 1991

The shopping center: a restructuring of post-war retailing. (Guest Commentary)
September 22, 1991... The Shopping Center: A Restructuring of Post-war Retailing Two recently published articles in the Journal of Retailing discussed the need for historical research in retailing (Hollander 1986; Savitt 1989). Searching for better ways to...

Modeling choice among assortments.
September 22, 1991... Modeling Choice Among Assortments In this paper we propose a model for describing consumer decision making among assortments or menus of options from which a single option will be chosen at a later time. Central to the derivation of...

Segmenting retail markets on store image using a consumer-based methodology.
September 22, 1991... Segmenting Retail Markets on Store Image Using a Consumer-Based Methodology Various approaches to segmenting retail markets based on store image are reviewed, including methods that have not yet been applied to retailing problems....

An empirical assessment of merger and acquisition activity in retailing.
September 22, 1991... An Empirical Assessment of Merger and Acquisition Activity in Retailing Merger and Acquisition (M & A) activity in retailing is widespread. Nevertheless, little scholarly research has addressed this subject from the perspective...

An investigation of path-goal leadership theory in marketing channels.
September 22, 1991... An Investigation of Path-Goal Leadership Theory in Marketing Channels The purpose of this study is to report empirical results of an exploratory investigation of path-goal leadership theory in a marketing channels environment....

Creative Imagery.
September 22, 1991... Creative Imagery Ronald Finke. Hillsdale, NJ: Lawrence Erlbaum Associates 1990. Through a series of 18 experiments involving more than 800 subjects in 5,000 experimental trials, the author has generated a significant body of knowledge...