Journal of Retailing articles from March 1990

Journal of Retailing archives from March 1990

The effects of buyers' intentions to learn price information on price encoding. (includes bibliography)
March 22, 1990... The Effects of Buyers' Intentions to Learn Price Information on Price Encoding The study examined the effects the following two variables have on encoding: (1) the relative intention to learn specific price information, and (2)...

Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions. (includes bibliography)
March 22, 1990... Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions In a previous article in this journal, Parasuraman, Zeithaml, and Berry presented and tested a battery, SERVQUAL, to measure the perceived quality of...

A typology of consumer dissatisfaction response styles. (includes bibliography)
March 22, 1990... A Typology of Consumer Dissatisfaction Response Styles This paper examines two specific questions: (a) What types of distinct response styles do consumers utilize to communicate their dissatisfaction? and (b) Do different people...

Special retail services and resale price maintenance: the California wine industry. (includes bibliography)
March 22, 1990... Special Retail Services and Resale Price Maintenance: The California Wine Industry This study finds resale price maintenance (RPM) in the California wine industry to be consistent with manufacturers' desire to obtain retailer ...

Developing a behavior-based scale to assess retail salesperson performance. (includes bibliography)
March 22, 1990... Developing A Behavior-Based Scale to Assess Retail Salesperson Performance The type of sales evaluation process that an organization uses heavily influences many of the phases of the sales management process. Given the growing...