Journal of Retailing articles from December 1999

Journal of Retailing archives from December 1999

The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback.
December 22, 1999... The availability of supermarket scanner data has demonstrated the powerful short-term sales impact of retailer promotions. However, there is continuing concern with what happens after the promotion. One of the key issues in this arena is...

Do Franchised Chains Advertise Enough?
December 22, 1999... Call it partnering, alliances, joint venturing, or "co-opetition", but new organizational forms are becoming more common. These are relationships between two or more firms short of ownership of one firm by another. These have been termed...

Reasonable Access for Mobility-Disabled Persons is More Than Widening the Door.
December 22, 1999... The Americans with Disabilities Act (ADA) regulates store environments to insure that all shoppers have equal access to merchandise and services. However, consumer advocate groups suggest that applications of the ADA' s physical design...

A Relationship Customer Typology.
December 22, 1999... Building and maintaining relationships with customers is of great importance to today's retailers. Unfortunately, there is little research that investigates whether there are different types of relationship customers and how these types may...

Marketing Program Planning, Process Benefits, and Store Performance: An Initial Study Among Small Retail Firms.
December 22, 1999... This study of marketing program planning among small retail firms was undertaken with the objective of providing insight into: (1) the dimensions comprising the marketing program planning (MPP) process, and (2) the nature of the relationship...

The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback.
December 22, 1999... We model and estimate the role of retail promotion in determining future brand loyalty through its effect on purchase event feedback. Purchase event feedback represents the effect of current purchases on future brand preference. Our model...

Do Franchised Chains Advertise Enough?
December 22, 1999... Evidence from the research literature and the trade press suggests that advertising is a common source of controversy among channel partners in franchised chains. A theoretical explanation for this controversy is that investment in an asset...

Reasonable Access for Mobility-Disabled Persons is More Than Widening the Door.
December 22, 1999... The Americans with Disabilities Act (ADA) introduced enforced accommodations implemented by retail businesses for disabled shoppers. Despite such legislation, disability advocates and disabled shoppers report that access remains incomplete....

A Relationship Customer Typology.
December 22, 1999... Focusing on retail clothing salesperson-customer relationships, we develop a relationship customer typology based on specific consumer characteristics related to the maintenance of these relationships. We then profile the different...

Marketing Program Planning, Process Benefits, and Store Performance: An Initial Study Among Small Retail Firms.
December 22, 1999... Despite the importance of thinking strategically when adapting to environmental change, independent retail firms often find that day-to-day operational demands inhibit their ability to participate in the marketing planning process. Further,...