Drug Store News articles from July 2005

Drug Store News archives from July 2005

Rite Care pioneers medication management therapy.(Pharmacy News)
July 11, 2005... PITTSBURGH -- Rite Aid last month went live in four Pittsburgh pharmacies with a first-of-its-kind medication management therapy program it's calling Rite Care, where the pharmacist counsels patients on the use of their medicines and how best...

Rite Aid to add up to 1,000 stores by 2010.(store growth)
July 11, 2005... HARRISBURG, Pa. -- After several years of extremely conservative store-growth plans, Rite Aid plans to add anywhere from 800 to 1,000 new stores between now and 2010. That was the big news to come out of the company's annual shareholders...

Back to the future: Walgreens testing soda fountain.(marketing)
July 11, 2005... WICHITA, Kan. -- In a remarkable return to one of its deepest retail roots, Walgreen Co. has begun a marketwide test of in-store soda fountains in this Midwestern heartland city. The test, which quietly kicked off earlier this year, encompasses...

Top 10 retail co-marketers * by 2004 vs. 2003 ranking.
July 11, 2005... Top 10 retail co-marketers * by 2004 vs. 2003 ranking 2004 rank 2003 rank % change Retail banner Kroger 1 1 14.0% Albertsons 2 3 ...

Co-marketing promotions on the rise.(reports)(Brief Article)
July 11, 2005... NEW YORK -- While retailers and suppliers continue to debate the best way to move the needle with consumer and trade promotions, certainly co-marketing promotions are on the rise. That is the key finding of a recent report released last...

CVS-Eckerd one year later: Wall Street impressed with pace, results of integration.(CVS H.C. Inc. and Eckerd Drug Co.)
July 11, 2005... NEW YORK -- On July 31, it will be a full year since CVS officially took ownership of the 1,260 Eckerd stores it bought from J.C. Penney. By then, just about every one of the roughly 1,100 former Eckerd stores it has kept from the deal will...

DrugMax gains weight loss program.(Familymeds, Medifast)
July 11, 2005... FARMINGTON, Conn. -- Looking to help patients battle obesity, wholesale distributor DrugMax, which merged with specialty pharmacy operator Familymeds in November, has teamed up with weight-loss and weight management company Medifast to open...

Derm-tested anti-age line joins exclusive beauty lineup.(Dr. Jeffrey Dover joins CVS H.C. Inc. and launched Skin Effects)
July 11, 2005... WOONSOCKET, R.I. -- Further bolstering its exclusive offerings and strengthening its position as a leader in beauty, CVS has teamed up with Dr. Jeffrey Dover, a practicing dermatologist for more than 20 years, to create the first...

Hasbro, CVS to play exclusivity game as Licensing Show draws bigger crowds.(CVS H.C. Inc.)(Brief Article)
July 11, 2005... NEW YORK -- Toy giant Hasbro will team up with CVS next year for the exclusive launch of a new line of baby products based on its Playskool brand. Hasbro used the 2005 International Licensing Show in New York City on June 21 to 23 to unveil...

Wal-Mart heir John Walton dies in plane crash.(Wal-Mart Stores Inc.)(Brief Article)(Obituary)
July 11, 2005... BENTONVILLE, Ark. -- John Walton, son of Wal-Mart founder and brother of current Wal-Mart chairman Rob Walton, died June 27 in a plane accident when the ultra-light aircraft he was piloting crashed shortly after take-off from the Jackson Hole...

Procter & Gamble.(appointments.)(Brief Article)
July 11, 2005... CINCINNATI -- Procter & Gamble has announced a string of management changes, including the retirement of Michael Kehoe, president of global oral care, in January. Beginning Aug. 1, Kehoe, who has served with P&G for more than 27 years,...

Walgreens.(appointments.)(Brief Article)
July 11, 2005... DEERFIELD, Ill. -- Walgreens has elected to its board of directors Jim Skinner, vice chairman and chief executive officer of McDonald's Corp. He joins the board as an independent, bringing the number of board members to 11. "Terrific...

Safeway.(appointments.)(Brief Article)
July 11, 2005... PLEASANTON, Calif. -- Safeway has hired former Wal-Mart Stores executive John Lewis to serve as senior vice president of internal audit, a new position. Before joining Safeway, Lewis was senior vice president and chief financial officer of...

Wyeth.(Wyeth Pharmaceuticals appoints Ulf Wiinberg as senior vice president.)(Brief Article)
July 11, 2005... MADISON, N.J. -- Wyeth has elected Ulf Wiinberg as senior vice president of Wyeth and president of Wyeth Pharmaceuticals EMEA. Previously, Wiinberg served as president of Wyeth Consumer Healthcare. Succeeding Wiinberg is Douglas Rogers, who...

Canada inches closer to drug export ban.(Brief Article)
July 11, 2005... OTTAWA -- If the United States will not prevent its citizens from importing medicines from Canada, then Canada will do its best to quell the practice from its side of the border, Canada's Health Minister Ujjal Dosanjh announced last month. ...

NACDS backs federal bill placing pseudoephedrine BTC.(National Association of Chain Drug Stores)(behind the pharmacy counter)
July 11, 2005... ALEXANDRIA, Va. -- The National Association of Chain Drug Stores late last month officially endorsed the federal Combat Meth Act of 2005, which mandates that all OTC products containing pseudoephedrine be moved behind the pharmacy counter and...

New product watch: innovation index.(News)(Illustration)
July 11, 2005... New product watch: Innovation index Watch for these three items to pop off store shelves in July. Each month, through an exclusive partnership with Hamacher Resource Group, Drug Store News presents an evaluation of top new product...

Winn-Dixie to close 233 stores.(Winn-Dixie Stores Inc.)(Brief Article)
July 11, 2005... JACKSONVILLE, Fla. -- In an effort to enhance the company's financial performance, Winn-Dixie announced last month it will reduce its store count from 913 total stores to 587 stores. "We will be focusing our resources on markets where...

Stockholders OK Pathmark deal.(Pathmark Stores Inc.)(Brief Article)
July 11, 2005... CARTERET, N.J. -- Pathmark stockholders last month at a special meeting gave Yucaipa's $150 million investment in Pathmark the green light. The deal is expected to close shortly. Under the agreement, the private equity firm will purchase...

Whole Foods adds operating region.(Whole Foods Market Inc.)(Brief Article)
July 11, 2005... AUSTIN, Texas -- Whole Foods Market, a natural and organic foods retailer with 169 stores, has expanded its number of operating regions from 10 to 11 by separating the North Atlantic region into the North Atlantic and Tri-State regions,...

Rethinking checkout key to driving impulse sales.(drug stores)
July 11, 2005... NEW ORLEANS -- Over the past five years or so, drug store, shop, pets average market basket has increased just $2, from $19 in 2000 to $21 in 2004. For drug retailers, that can be considered a bit of a problem. But for at least a few key...

NACDS Advisory Board reflects new face, focus.(National Association of Chain Drug Stores)(Brief Article)
July 11, 2005... NEW ORLEANS -- The National Association of Chain Drug Stores Advisory Board presented a new body of representation during an open town hall-style meeting at NACDS Marketplace, evolving the board's focus from generating market and merchandising...

CVS tees up another Classic.(Brief Article)
July 11, 2005... (Above) CVS' Tom Ryan catches some shade with links legend Arnold Palmer--and a view of play on hole No. 13. Now in its seventh year, the CVS Classic has raised in excess of $5 million for more than 100 local Rhode Island charities. This year's...

'Hair-razing' charity.(Brief Article)
July 11, 2005... Rite Aid raised more than $100,000 for the Children's Miracle Network during the chain's annual car wash fund-raiser. Here, Jim Mastrian shaves the head of Bryan Shirtliff--a "prize" for driving the most donations. [ILLUSTRATION OMITTED]

Bye-bye Brent Keil.
July 11, 2005... At Brent Keil's retirement party June 25 are Albertsons' Linda Tripp, Keil, Kevin Tripp and Carol Keil. [ILLUSTRATION OMITTED]

SIFE winners psyched up.(Students in Free Enterprise )(Brief Article)
July 11, 2005... Monroe College (top) and Drury University took top honors in the annual Students in Free Enterprise USA National Championships in Kansas City, Mo., in the two-year college and four-year university divisions, respectively. SIFE is supported by...

Industry explores fuzzy outlines of Medicare drug management.(Medicare Part D drug benefit program)
July 11, 2005... WASHINGTON -- The Medicare Part D drug benefit program that kicks off next January will usher in a new era in the way tens of millions of seniors get access to prescription medicines and will put new counseling and patient care demands on the...

Rx event to feature Medicare center.(National Association of Chain Drug Stores)(Brief Article)
July 11, 2005... ALEXANDRIA, Va. -- Attendees at the NACDS Pharmacy & Technology Conference, Aug. 27 in San Diego, will get the chance for a face-to-face look at the upcoming Medicare prescription drug benefit plan through a new Medicare Information Pavilion....

SureScripts gains in e-Rx rollout.(SureScript Systems)(Brief Article)
July 11, 2005... ALEXANDRIA, Va. -- Marking a milestone in its nationwide effort to advance electronic prescribing, SureScripts stated June 21 that it has enrolled 36 percent of the nation's retail pharmacies to its e-prescribing platform. That list...

CVS' PBM unit signs infusion pact.(Curative Health Services Inc. deals with PharmaCare Management Services Inc.)(Brief Article)
July 11, 2005... NASHUA, N.H. -- Curative Health Services announced that it has signed a pact to become the preferred provider of specialty home infusion services for members of PharmaCare Management Services, CVS Corp.'s pharmacy benefit management company....

Durex.(introduces personal massagers.)(Brief Article)
July 11, 2005... Perhaps the biggest trend to come out of this year's Marketplace was the emergence of a whole new segment of family planning: intimacy products. Durex unveiled a line of personal massagers called Play, as well as a vibrating erectile...

Ansell Healthcare.(introduces vibrating ring.)(Brief Article)
July 11, 2005... For its part, Ansell Healthcare introduced 4Play Vibe, its own vibrating ring to be marketed under its Lifestyles brand, which will retail for $8.99 and includes three condoms. [ILLUSTRATION OMITTED]

Radiance International.(introduces erectile constriction aids.)(Brief Article)
July 11, 2005... New exhibitor Radiance International showcased its Male Essentials line: a pair of erectile constriction aids selling for $11.95 and packaged with three condoms.

PolyMedica Healthcare.(OTC Editor's Picks)(Brief Article)
July 11, 2005... PolyMedica Healthcare extended its popular AZO line to include AZO Intimacy to help women increase libido and enhance intimacy. [ILLUSTRATION OMITTED]

Matrixx Initiatives.(introduces drug delivery device.)(Brief Article)
July 11, 2005... Matrixx Initiatives introduced four flu relief products that utilize its RediDose delivery spoon: an individually packaged spoon pre-filled with the proper medicine dose.

Pharmavite.(introduces immunity booster.)(Brief Article)
July 11, 2005... Launching Sept. 6, Pharmavite will introduce an immunity booster called TriMune, which contains andrographis, echinacea, vitamin C and zinc. [ILLUSTRATION OMITTED]

Hyland.(introduces homeopathic flu symptom reliever.)(Brief Article)
July 11, 2005... Hyland's has line-extended its homeopathic flu symptom reliever Complete Flu Care with a "4 Kids" version.

Pfizer.(OTC Editor's Picks)(Brief Article)
July 11, 2005... After having introduced strip technology to the market four years ago, Pfizer launched its first OTC version with Sudafed PE Quick Dissolve Strips containing phenylephrine. Pfizer also introduced an innovative delivery system for eucalyptus,...

Prestige Brands.(introduces sore throat remedy.)(Brief Article)
July 11, 2005... Prestige Brands extended its Chloraseptic sore throat remedy with a mint-flavored Salt Water Gargle.

THJD Co.(launches surgical-grade wraps for telephones.)(Brief Article)
July 11, 2005... New-to-the-drug-channel THJD Co. launched Sani-Protect, a line of surgical-grade wraps that fit around a phone handset or on the hand to prevent germ transmission. A package of five sells for $3.95.

Ivy Corp.(introduces body soap.)(Brief Article)
July 11, 2005... Ivy Corp. introduced Ivy-Dry Soap, a total-body poison ivy solution that retails for $8.

Medisana.(approval of back-pain relieving support belt.)(Brief Article)
July 11, 2005... Medisana's Wrap 'n Relief is a Food and Drug Administration-approved back-pain relieving support belt that utilizes transcutaneous electrical nerve stimulation technology. Shipping to retail outlets in September, Wrap 'n Relief debuted on QVC...

Becton Dickinson.(OTC Editor's Picks)(Brief Article)
July 11, 2005... Becton Dickinson's ACE TekZone antimicrobial braces feature gel supports. In addition to gel cushions within the braces for the ankle, wrist, elbow and knee, the antimicrobial treatment inhibits odor caused by trapped bacteria.

McDavid Sports Medical Products.(OTC Editor's Picks)(Brief Article)
July 11, 2005... A relative newcomer to chain drug, McDavid Sports Medical Products--which boasts a 61 percent share of the brace/wrap/support category in the sporting goods channel, according to the company-showed drug retailers a complete line of sports...

Home Diagnostics.(OTC Editor's Picks)(Brief Article)
July 11, 2005... Home Diagnostics' Sidekick is a disposable all-in-one meter retailing for $34.99. The blood glucose meter includes 50 test strips. [ILLUSTRATION OMITTED]

Perrigo.(Brief Article)
July 11, 2005... Perrigo launched licensed Fear Factor Bugs 'n Slugs children's chewables and gummi multivitamins. The multivitamins could capture that hard-to-reach preteen and teen market--consumers a little young for Spider-Man or the Flintstones, but not...

Marketplace keeps Big Easy abuzz with abundance of new products.(NACDS Marketplace 2005)
July 11, 2005... NEW ORLEANS -- The Big Easy played host to some big business last month, as the National Association of Chain Drug Stores held its 2005 Marketplace conference here among the jazz clubs and po-boy stands. The drug store industry's premiere...

NYX Cosmetics.(Brief Article)
July 11, 2005... NYX Cosmetics is looking to bring its makeup line to mass. The collection, which catches the eye with its funky packaging and bold colors, includes eye, nail, lip and face products. Lip gloss sells for $2.99 each, liquid face makeup for $7.99...

Pantina Cosmetics.(Brief Article)
July 11, 2005... Pantina Cosmetics is hoping to hit shelves at mass with its makeup line geared toward women aged 18 to 49. Fall launches include Shake it Baby! face and body shimmer powder for $6, eye shadow duos for $5.50, lipstick/lip gloss duos for $5.50,...

Pacific Dry Goods.(Brief Article)
July 11, 2005... Pacific Dry Goods has created the Smiley Toothbrush Holder. The holder, which sticks to a mirror, has a hinged cover made of antibacterial plastic that snaps down over the head of a toothbrush to keep it germ-free. The suggested retail price is...

Dr. Fresh.(PBC Editor's Pick)(Brief Article)
July 11, 2005... Dr. Fresh promoted its Firefly, the bright and sparkly children's toothbrush that lights up and flashes for one minute on each side, inspiring kids to brush longer. The suggested retail price is 98 cents. [ILLUSTRATION OMITTED]

Lotta Luv.(Brief Article)
July 11, 2005... Lotta Luv has developed a magnetic lip balm based on such yummy brands as Butterfinger and Sweet Tarts. The container has a magnet inside so it can stick conveniently to places like the inside of a school locker. [ILLUSTRATION OMITTED]

Philips Sonicare and Crest have teamed up to create an integrated power toothbrush and liquid toothpaste dispensing system.(Brief Article)
July 11, 2005... Philips Sonicare and Crest have teamed up to create an integrated power toothbrush and liquid toothpaste dispensing system. With a high-speed bristle motion, IntelliClean pumps specially formulated Crest liquid toothpaste between teeth and...

Drygel International.(ShowerBuzz )(Brief Article)
July 11, 2005... Drygel International introduced its d ShowerBuzz battery-operated vibrating body soap. The suggested retail price is $3.99 to $4.99. [ILLUSTRATION OMITTED]

SpongeTech.(products)(Brief Article)
July 11, 2005... SpongeTech married an exfoliating sponge and soap into one to create new Spongeables. The time-released combination soap-sponge lasts for about 30 showers. The suggested retail price ranges from $3.99 (seven-plus showers) to $9.99 (30-plus...

Orawave.(Brief Article)
July 11, 2005... Oral care company Orawave promoted The Pod, a device that fits over a conventional or electric toothbrush head on one side while the other side stores dental floss. The suggested retail ranges from $2.49 to $4.99. [ILLUSTRATION OMITTED]

Markwins Beauty Products.(Brief Article)
July 11, 2005... Markwins Beauty Products is moving into the skin care category with its new Wet 'n' Wild FreshFace Skincare and Fresh Face Acne systems. Prices range from $3.99 to $5.99. [ILLUSTRATION OMITTED]

Dr. George Boudreaux.(PBC Editor's Picks)(Brief Article)
July 11, 2005... Raising brows at the show was Dr. George Boudreaux's Butt Paste, a diaper rash ointment and skin protectant. The product, which has been sold through Boudreaux's Family Pharmacy in Covington, La., for several years, now is available nationwide....

Teens 'pick' up hot trends.(NACDS Marketplace 2005)
July 11, 2005... NEW ORLEANS -- With their matching red suitcases in tow, it was hard to miss the Teen People Trendspotters as they went booth-to-booth on the show floor of last month's National Association of Chain Drug Stores Marketplace show to scope out the...

Corner Store Foods'.(GM/Consumables Editor's Picks)(Brief Article)
July 11, 2005... Now the No. 1-selling meat product in the grocery channel is available in drug stores, with the introduction of Corner Store Foods' premium, never-frozen, 85 percent lean ground beef. And thanks to proprietary technology, it also has a 30-day...

Sunbeam Health at Home.(Brief Article)
July 11, 2005... A new, nursery-friendly humidifier from Sunbeam Health at Home features a patent-pending integrated sound machine that comforts babies with lullaby or ocean sounds, along with a fish tank design that includes a nightlight. The Ultrasonic...

American Girl.(GM/Consumables Editor's Picks)(Brief Article)
July 11, 2005... The No. 1 girls' lifestyle brand is entering the drug store channel with its advice and activities books, the fastest-growing segment in the American Girl Library. A key title, The Care and Keeping of You," is designed to help teach girls ages...

The Fitness Challenge.(Brief Article)
July 11, 2005... The Fitness Challenge is a first-of-its-kind fitness board game that hangs on the refrigerator and is designed to create a little friendly competition among dieters through an eight-week exercise program meant to help players lose weight and...

Playboy Enterprises.(Brief Article)
July 11, 2005... Playboy readers spent $1.2 billion on products found in the drug store channel over the past six months. However, the magazine currently is not found in most drug chains. Playboy Enterprises hopes to change that with statistics that show the...

Multivet International.(Brief Article)
July 11, 2005... Multivet International introduced Hush, a home fragrance delivery system that uses essential oils in their original forms. The sleek, aerodynamic design, which includes a clock with digital display, features Mediterranean fig, lundered linen,...

Kellogg Co.(GM/Consumables Editor's Picks)(Right Bites, miniaturized Gripz launched)(Brief Article)
July 11, 2005... Kellogg Co.'s latest Right Bites portion-controlled snack packs include 100-calorie packages of Sandies Shortbread cookies, Chips Deluxe and Cheez-Its. Kellogg also introduced another portion-controlled snack: miniaturized versions of popular...

PepsiCo.(GM/Consumables Editor's Picks)(introduces new flavor of Oh Boy! Oberto Beef Jerky Crisps)(Brief Article)
July 11, 2005... Beef jerky attained cult-like status with the peak of the high-protein, low-carb Atkins diet. The snack still has its loyal followers, and PepsiCo is offering them a new, slightly different version with its Oh Boy! Oberto Beef Jerky Crisps. The...

Drug Store News party.
July 11, 2005... Drug Store News' John Kenlon, Del Pharmaceuticals' Randy Sloan, Drug Store News' Wayne Benett and NACDS' Dan Faoro [ILLUSTRATION OMITTED] Kao Brands Co.'s Joe Pastorkovich, Drug Store News Alexis Hersh and Beiersdorf's Tina Jackse and...

Teens gotta have it ... now!(products of teen people)(Brief Article)
July 11, 2005... Through an exclusive partnership with Teen People magazine, once per month Drug Store News features a special department, Teen People's Trendspotter Hot Picks, which is designed to give retailers a better sense of what moves today's teen...

Reinforcing brand message key in private label era.(Opinion)
July 11, 2005... As last month's National Association of Chain Drug Stores Marketplace kicked off successfully in The City Care Forgot, or more widely known as the Big Easy, the sobering fact was the continued growth of private and proprietary brands worldwide....

Maybe Congress should take its focus out of the bedroom.(Opinion)(Column)
July 11, 2005... On the off chance that Reps. Mike Ross, D-Ark., and Jim Moran, D-Va., happen to be reading this and it's between the hours of 6 a.m. and 10 p.m., they might want to turn the page right about now. Back in March, Moran introduced a bill...

Bush launches urgent drive to spur Medicare drug rollout.(Chain Pharmacy)
July 11, 2005... WASHINGTON -- Spurred, perhaps, by the meager level of acceptance last year of its interim Medicare drug discount card--which fizzled among seniors who were either confused about the program or unaware it even existed--the Bush administration...

Post-market drug-tracking plan would draw on Medicare data.(Chain Pharmacy)
July 11, 2005... ROCKVILLE, Md. -- Advancing toward a long-sought patient-safety goal of the Food and Drug Administration, the Centers for Medicare and Medicaid Services last month proposed creating a comprehensive, data-driven tracking program for drugs after...

Fla. court roils pharmacy with 'duty to warn' ruling.(Chain Pharmacy)
July 11, 2005... MIAMI -- Sending a chilling message to the pharmacy industry, a Florida appeals court ruled last month that pharmacists can be held liable for failing to warn patients about risky medication therapy. That liability, the Fourth District Court of...

Pfizer.(acquires Vicuron Pharmaceuticals Inc.)(Brief Article)
July 11, 2005... Pfizer last month announced plans to acquire Vicuron Pharmaceuticals, a biopharmaceutical company focused on the development of anti-infectives, for about $1.9 billion. The deal, set to close during the third quarter, is expected to...

Bristol-Myers Squibb.(direct-to-consumer advertising.)(Brief Article)
July 11, 2005... Bristol-Myers Squibb last month became the first pharmaceutical company to implement voluntary restrictions on direct-to-consumer advertising when it announced it would refrain from any DTC advertising for at least one year following a new...

Wyeth.(drug approval.)(Brief Article)
July 11, 2005... The Food and Drug Administration last month approved a first-in-class antibiotic: Wyeth's Tygacil. Tygacil is indicated for treating complicated intra-abdominal infections and complicated skin and skin structure infections in adults. Peak sales...

QS/1.(QS/1 Data Systems introduces medical practice software.)(Brief Article)
July 11, 2005... QS/1 last month announced a new e-prescribing option that will open e-prescribing capability to more than 4,000 physicians nationwide who use RxNT's physician software. In addition to an e-prescribing relationship with RxNT, QS/1 also works...

U.S. House of Representatives.(laws on medicare coverage of medicines.)(Brief Article)
July 11, 2005... The U.S. House of Representatives last month voted to ban Medicare coverage of medicines for the treatment of erectile dysfunction because of the perception that ED drugs are lifestyle medicines. "We don't force taxpayers to pay for face lifts,...

Sarasota Group's findings burnish pharmacy's image.
July 11, 2005... PALM BEACH, Fla. -- Coordinators of the Sarasota Group, an educational initiative supported by 11 pharmacy associations and pharmaceutical manufacturers, recently shared the latest findings of a four-city, 86-store pilot education program for...

Walgreen looks for big gains as Medicare spurs PBM growth.(Walgreens Health Services)
July 11, 2005... DEERFIELD, Ill. -- The onset of prescription drug benefits for the nation's 41 million Medicare enrollees should mean big business for Walgreen Co.'s managed care subsidiary. Walgreens is anticipating a major boost to its pharmacy care...

Walgreens' 90-day Rx plan trims drug costs, study asserts.(Hewitt Associates L.L.C.)
July 11, 2005... DEERFIELD, Ill. -- Employers and other pharmacy benefit plan sponsors that use Walgreen Co.'s 90-day retail prescription option for their members are cutting their overall prescription drug costs by 2 percent per year, a new study asserts. ...

Pharmacy satisfaction and pharmacist consultations.(Brief Article)
July 11, 2005... Pharmacy customers who are offered an opportunity to speak to their pharmacist are much more likely to be highly satisfied with their pharmacy overall and are more likely to intend to return and recommend their pharmacy. That was one of the...

COPD maintains low profile despite its costly human toll.(Chronic obstructive pulmonary disease)
July 11, 2005... NEW YORK -- Chronic obstructive pulmonary disease is the fourth-leading cause of death in this country, yet many consumers don't even know what it is. A public opinion poll conducted by Opinion Research Corporation International and released in...