International Journal of Sports Marketing & Sponsorship articles from September 2003

International Journal of Sports Marketing & Sponsorship archives from September 2003

Editorial.(Editorial)
September 1, 2003... Just as I was settling down in front of my computer screen to write this issue's editorial, the light flickered... then flickered again and suddenly my screen went black. This was the beginning of what was later named "the biggest electricity...

"A privilege to join a winning sports sponsorship team".(Comment)(Column)
September 1, 2003... It's a great privilege to be asked to join the team of the International Journal of Sports, Marketing & Sponsorship as Consultant Editor. When I decided to take-up the position, one of my many objectives was to enlighten the readership to the...

Real Madrid's Far East tour part-sponsored by tobacco company.(news review)(Hong Ta Shan group)(Real Madrid )(Brief Article)
September 1, 2003... They wouldn't do it at home, but Spanish superstars Real Madrid accepted almost 600,000 [pounds sterling] in sponsorship of part of their Far East tour this summer from a cigarette manufacturer. Hong Ta Shan group sponsored matches in Beijing...

Jordan/Vodafone judgement.(news review)(Jordan Grand Prix Ltd.)(Vodafone Group PLC)(Brief Article)
September 1, 2003... Formula 1 racing team Jordan's lawsuit against mobile phone manufacturer Vodafone collapsed in the High Court in London in July, after six weeks. Jordan had claimed that Vodafone's global branding director, David Haines, had given a verbal...

NFL relaxes rules on drug advertising.(news review)(National Football League)(Brief Article)
September 1, 2003... The NFL has ended a ban on drug companies advertising during matches and has signed a deal with Bayer and Glaxo SmithKline that will allow their new male impotence drug, Levitra, to be advertised during games. Levitra is intended to rival...

Highlights of PKF's "financing football--the new reality" survey August 2003.(news review)
September 1, 2003... Outlook for profit remains poor * Only 17% of Scottish Premiership clubs expect to make a profit at year end compared with 30% of English Premiership clubs and 20% of English First Division. Players salaries are linked to performances...

Questioning the name game: an event study analysis of stadium naming rights sponsorship announcements.(Research Paper)
September 1, 2003... Stadium naming rights programs have proliferated over the past decade, yet we have no direct evidence that these types of sponsorship programs help companies develop their long-term brand equity or even provide a short-term boost to corporate...

Sports sponsorship and brand personality--the Ryder Cup team and IBM.(Research Paper)
September 1, 2003... This study has sought to examine the issue of 'brand image' and its potential impact on sports sponsorship. In particular, brand personality of a sports event and sponsor are considered in relation to sponsor-event fit and image transfer. The...

National versus regional sports marketing: an interpretation of 'think globally, act locally'.(Research Paper)
September 1, 2003... Few would question that one of the most significant determinants of growth in the sport industry--from a sport management, marketing, and sponsorship perspective--has been the influence of globalization. Product expansion and communication...

The inaugural (and only) season of the Xtreme Football League: a case study in sports entertainment.(Research Paper)
September 1, 2003... The Xtreme Football League began play in 2001, but lasted for only a single season. It combined the marketing savvy of the World Wrestling Federation with NBC's broadcasting expertise to produce a distinctive sports entertainment product. This...