International Journal of Sports Marketing & Sponsorship articles from September 2001

International Journal of Sports Marketing & Sponsorship archives from September 2001

Editorial.
September 1, 2001... The third issue of 2001 comprises an eclectic array of articles that encompass a variety of perspectives on, and insights into, sport marketing. In the interview, David Legg from Mount Royal College in Calgary talks to Dr Robert Steadward,...

Toshiba becomes official sponsor of FIFA World Cup. (Company Round-up).
September 1, 2001... Toshiba Corporation has announced that it has become an official sponsor of the 2002 FIFA World Cup Korea/ Japan [TM] and 2006 FIFA World Cup Germany [TM] and that it will be "Official IT Partner" to FIFA in both competitions. The FIFA...

Britain's greatest ever golfer appoints WSM Sport to handle global business interests. (Company Round-up).
September 1, 2001... Six-times Major Champion Nick Faldo has appointed WSM Sport, the London-based strategic sports brand consultancy, to develop and manage the "Faldo" brand business interests worldwide. Led by ex-Coca-Cola Global Sports Marketing Director...

New colours for horserace media-right consortium. (Company Round-up).
September 1, 2001... Horseracing's most powerful media-right consortium, involving BskyB, Channel 4 and Arena Leisure, has unveiled its new company name and brand identity - At the Races. Under Christopher Stoddart's instruction, a team was recruited to...

An interview with Dr Robert Steadward, president of the International Paralympic Committee. (Interview).
September 1, 2001... Keywords: Paralympic, marketing, sponsorship, disability Introduction Dr Robert Steadward has been the International Paralympic Committee's (IPC) only president since its inception in 1989. Within the Olympic movement, he is an active...

Marketing generosity: Avon's Women's Health programs and new trends in global community relations. (Research Paper).
September 1, 2001... Abstract: As corporate operations are increasingly internationalized and as goods are sold in a growing number of locations, companies become responsible to new and diverse communities. This essay identifies the emergence of some new strategies...

Development of the Sport Interest Inventory (SII): implications for measuring unique consumer motives at team sporting Events. (Research Paper).
September 1, 2001... Abstract: A 30-item Sport Interest Inventory (SII) was developed and validated for measuring ten unique motives related to consumer interest at an international sporting event. Spectators (N=1,321) attending five different US venues during the...

Sport loyalty programs and their impact on fan relationships. (Research Paper).
September 1, 2001... Abstract: This paper examines the effectiveness of a sport loyalty program in fostering fan relationships with a team and its sponsors. The study of 268 US baseball spectators revealed that, in the mind of the fan, loyalty programs generally...

In a downturn of just pausing for breath?: an objective look at the state of the sports marketing industry. (Industry Analysis).
September 1, 2001... Abstract: Concerns about a slowdown in the sports marketing business have recently been expressed. A major conference, SportBusiness 2001, included a session asking if the boom was over. Assuming that the level of sponsorship activity is a key...