International Journal of Sports Marketing & Sponsorship articles from September 2000

International Journal of Sports Marketing & Sponsorship archives from September 2000

Editorial.(Brief Article)
September 1, 2000... Welcome to volume 2, number 3 of the International Journal of Sports Marketing & Sponsorship. At the time of writing, the Sydney Olympic Games is only weeks away. The importance of this event for various organisations that are hoping to use the...

British army's best kept sporting secret goes on-line. (Company Round-up).(British Sports Network)(Brief Article)
September 1, 2000... The British Sports Network unveiled the Army Channel in June, delivering comprehensive coverage on the 53 different sports played by the British Army across the world. From bob-sleigh to biathlon, Britsport will be delivering the latest news,...

Millennium Commonwealth Youth Games broadcast on the Web. (Company Round-up).(Brief Article)
September 1, 2000... The inaugural Millennium Commonwealth Youth Games was covered in August by MYCG.com, the event Web-site which has been set up by Scottish-based sports Internet company. The sporting extravaganza saw 600 athletes from 15 nations competing...

Britain's athletics bible goes on-line in time for Olympics. (Company Round-Up).(Brief Article)
September 1, 2000... Athletics Weekly, the UK athletics community's bible, last month announced the launch of its long-awaited Web-site, athleticsweekly.com. The site, developed in partnership with Britsport.com, the British Sports Network, is being launched just...

Teamtalk.com nets UMBRO.COM. (Company Round-Up).(Brief Article)
September 1, 2000... Teamtalk.com has enhanced its reputation as one of the UK's leading providers of original sports content in a deal with UMBRO.COM Limited, the master licensee of digital rights for international sports giant Umbro. Teamtalk.com, through...

Phoenix Mitsubishi and Mitsubishi Motors move up a gear with St Mirren Football Club. (Company Round-Up).(Brief Article)
September 1, 2000... Phoenix Mitsubishi and Mitsubishi Motors have clinched a [pounds sterling]750,000 sponsorship deal with St Mirren Football Club as they prepared for the Scottish Premier League. Phoenix Mitsubishi has been working closely with St Mirren...

Construction starts in Sydney on new Samsung Olympic pavilion for Sydney 2000 Olympic games. (Company Round-Up).(Samsung Electronics Company Ltd.)(Sydney, Australia)(Brief Article)
September 1, 2000... Samsung Electronics, a Worldwide Olympic Partner, has announced the start of work on Olympic Rendezvous @ Samsung (OR@S). A free entry, 4000 sq metre entertainment complex located near the main stadium within Sydney Olympic Park, the OR@S will...

Digital Sport unveils latest signing - Decipher. (Company Round-Up).(Digital Sport Group)(Brief Article)
September 1, 2000... Decipher are to help develop www.onefootball.com's multi-platform environment. Following the successful launch of the onefootball.com Web-site, Digital Sport Group has appointed digital strategy consultants Decipher to take the offering to a...

Infralympics Athens 2000. (Company Round-Up).(Brief Article)
September 1, 2000... With exhibitors from 16 countries including national group stands from Australia, Germany, Hungary, Israel, Italy, UK and the USA, Infralympics Athens 2000, the international exhibition and conference designed to assist in the development of...

'License to print'. (Company Round-Up).(Brief Article)
September 1, 2000... ts.com, the on-line ticketing, leisure booking and merchandising service has signed a strategic alliance with Etix.com, which provides print-at-home technology for value-bearing documents purchased on the Web. The alliance enables the 500...

International waterskiing world cup finals to benefit from 'Pro-Active' development deal with British Water Ski. (Company Round-Up).(Brief Article)
September 1, 2000... British Water Ski has announced a three-year development plan with UK-based sports production company, Pro-Active Projects, for the International Water Ski Federation's World Cup Tour Final. British Water Ski has organised the British...

An interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission. (Interview).(Interview)
September 1, 2000... Keywords: Olympic Games, event marketing, sport tourism, sponsorship, leveraging Introduction One of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism...

Media ownership of pro sports teams: who are the winners and losers? (Case Study).
September 1, 2000... Abstract: This paper analyses the media ownership of professional sports teams. The theory of vertical integration is used to identify internal efficiency gains, lower uncertainty and increased market power as general explanations. The...

Fan characteristics and sporting event attendance: examining variance in attendance. (Research Paper).(Statistical Data Included)
September 1, 2000... Abstract: The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent,...

Lessons from the Atlanta Olympics: marketing and organisational considerations for Sydney 2000. (Analysis).
September 1, 2000... Abstract: This paper presents an overview of the lessons learned by successful and unsuccessful small businesses during the 1996 Summer Olympic games in Atlanta, Georgia, and considers their impact on organisations involved in the 2000 Olympiad...