International Journal of Sports Marketing & Sponsorship articles from September 1999

International Journal of Sports Marketing & Sponsorship archives from September 1999

In This Third Issue of 1999, We Have a Number of Interesting Pieces That Offer a Variety of Insights into Sport Sponsorship and Marketing. (Introduction)
September 1, 1999... In this third issue of 1999, we have a number of interesting pieces that offer a variety of insights into sport sponsorship and marketing. The interview is with the Executive Director of SRi and SRi PRIME, Adrian Hitchen. One of the most...

An Interview with Adrian Hitchen, Executive Director, SRi
September 1, 1999... * Keywords: Research, Evaluation, Sponsorship Objectives and Sponsorship Trends Introduction Adrian Hitchen is Executive Director of Sponsorship Research International (SRi), the Research Division of ISL Worldwide, and its associated...

Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity
September 1, 1999... Executive Summary Tobacco sponsorship of sports has increasingly been cast as a public issue on the grounds that it supports pediatric smoking by circumventing advertising restrictions and communicating positive brand information to children...

Corporate Sponsorship and Organisational Strategy: Bridging the Gap
September 1, 1999... Executive Summary Sport sponsorship can be thought of as a strategic activity. This is because it involves decisions about resource allocation and can help align an organisation with its environment. However, despite the acknowledgment of...

Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
September 1, 1999... Executive Summary This paper examines the "public profile "of the European Short Course Swimming Championships achieved via dedicated television coverage. The research project was funded by UK Sport (the brand name for the United Kingdom...

Measuring the Impact of Sponsorship
September 1, 1999... * Keywords: Event Marketing, Sponsorship, Measurement, Effectiveness Introduction Sponsors are increasingly concerned about what results they are getting for their sponsorship dollars. In the 1980s when sponsorship was the "hot" marketing...

Editorial Policy
September 1, 1999... The purpose of IJSMS is to bring together academics and practitioners in one forum with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. We interpret marketing and sponsorship broadly to include...