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International Journal of Sports Marketing & Sponsorship articles from October 2009
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International Journal of Sports Marketing & Sponsorship archives from October 2009
Alcohol and Sport: Whats the Score?
October 1, 2009... On 8 September 2009 the British Medical Association (BMA), a professional body representing UK doctors, called for a ban on the marketing of alcohol in the UK (l). Although marketing was only one aspect of the BMA plan to curb alcohol-related...
The Value of Competition: Competitive Balance as a Predictor of Attendance in Spectator Sports
October 1, 2009... Executive summary The overarching purpose of this research project is to examine the effectiveness of sports league management in providing an entertainment experience that is valued by consumers. A primary goal for sports managers must be to...
An Investigation into the Effects of Sporting Involvement and Alcohol Sponsorship on Underage Drinking
October 1, 2009... Executive summary In the light of increasing concerns about underage drinking in the UK, alcohol marketers have to defend their sponsorship activities against calls for bans or restriction. Alcohol sponsorship of sport, in particular, is seen...
Examination of the Causal Effects between the Dimensions of Service Quality and Spectator Satisfaction in Minor League Baseball
October 1, 2009... Executive summary Consumer satisfaction and perceived service quality (PSQ) have been considered the primary intervening constructs in the area of service marketing because ultimately they lead to the development of consumer loyalty or...
The Crucial 'Where' of Motorsport Marketing: Is Motorsport Now "A Race out of Place"?
October 1, 2009... Executive summary There are socio-cultural, economic and environmental consequences to locating major motorsports events in significant urban public spaces. Four case studies of motorsports events in Australian cities demonstrate how the...
Sustaining the Race: A Review of Literature Pertaining to the Environmental Sustainability of Motorsport
October 1, 2009... Executive summary This paper aims to explore motorsport from the viewpoint of environmental sustainability. This is important because of the growing concerns around the globe of the impact of human activity on the environment. The...
