International Journal of Sports Marketing & Sponsorship articles from October 2005

International Journal of Sports Marketing & Sponsorship archives from October 2005

Advanced annual forum on Sports Law & Business: the hottest commercial opportunities, most complex legal issues and the latest regulatory developments.
October 1, 2005... 30TH JANUARY AND 31ST JANUARY 2006 [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] The Millennium Knightsbridge, London SW1 Attend this conference for expert insights on:...

Sports marketing: a discipline for the mainstream.(Editorial)(Editorial)
October 1, 2005... At a meeting of sports marketing academics in May, there was uniform agreement that many marketers continue to deny the relevance of sports marketing and maintain that although this might be an interesting area in which to work, it is...

Interview with Carl Grebert, Brand Director Nike Asia Pacific.(Interview)
October 1, 2005... Abstract In this interview the context, strategic dimensions and success factors underpinning sponsorship are discussed. In the context of Nike's corporate philosophy and the forces of globalisation, Grebert and Farrelly look at the...

The loyalty of German soccer fans: does a team's brand image matter?
October 1, 2005... Abstract Factors that influence the game attendance and attitudinal loyalty of sports fans have been researched quite extensively in Anglo-American countries, but rather less in Germany. Brand image is held to be an important antecedent of...

A post modern conception of the product and its applications to professional sports.
October 1, 2005... Abstract In the post modern era, a product or service has four potential representations: experiential; social; democratic; and an element of an organisation, a network or a universe. This paper looks at post modern product representations...

Celebrity or athlete? New Zealand advertising practitioners' views on their use as endorsers.
October 1, 2005... Abstract Substantial literature exists researching effective celebrity endorser characteristics, and a growing body of literature investigates the specifics of professional athlete endorsements. However, there has been little focus on...

Image transfer in sports sponsorships: an assessment of moderating effects.
October 1, 2005... Abstract This paper identifies factors that support and hinder image transfer in sports sponsorships. It develops a framework of drivers of image transfer and tests the proposed hypotheses empirically at a large sporting event with a...

Relationship marketing during Rugby World Cup 2003: a comparative analysis of public and private sector sponsors.
October 1, 2005... Abstract Mega events offer a rich context for relationship marketing research, but no known research has investigated relationship leveraging among clients during mega events. This paper compares relationship leveraging by an Australian...

The efficiency of integrated sponsorship advertising.(RESEARCH PAPER)
October 1, 2005... Abstract Three experiments conducted in Germany examined the impact of different sports sponsorship messages on the perception of print advertisements. The use of sponsorship in advertising proves to be risky. The use of pictures needs...

Relating on-field performance to paid football club membership.
October 1, 2005... Abstract An empirical investigation based on seven years' data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs. Keywords ...

Modelling emotional and attitudinal responses as drivers of sponsorship value.
October 1, 2005... Abstract This paper reports findings from a larger study of sponsors and their relationships to sponsored parties. Rather than evaluating such sponsorships in traditional cognitive and conscious effect hierarchical terms, a conceptual...

Satisfaction as a predictor of football club members' intentions.(RESEARCH PAPER)
October 1, 2005... Abstract A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest...

Sports Sponsorship and Marketing Communications: A European Perspetive.(Book Review)
October 1, 2005... Lagae, W. (2005) Sports Sponsorship and Marketing Communications: A European Perspective. Harlow: FT Prentice Hall. ISBN 0-273-68706-9 [ILLUSTRATION OMITTED] This is a translation of Wim Lagae's 2003 book Marketing-communicatie in...

Events.(Calendar)
October 1, 2005... Sport Marketing Association Annual Conference Venue Tempe, Arizona, US Date 10-12 November 2005 Email James.Kahler@asu.edu Website http://www.sportmarketingassociation.com/ ...