International Journal of Sports Marketing & Sponsorship articles from November 2004

International Journal of Sports Marketing & Sponsorship archives from November 2004

Editorial.
November 1, 2004... Just a few weeks ago, a global audience watched one of the greatest unfolding dramas in sport. The Boston Red Sox surprised every sports fan and expert by winning, in the most dramatic fashion, the Baseball Championship for the first time,...

Interview with John Constantinou: European Sponsorship/Promotions Manager, Sony Computer Entertainment Europe.(INTERVIEW)(Interview)
November 1, 2004... SR Can you tell me a bit about your background in the sponsorship industry? JC I graduated with a marketing degree and after university I managed to secure a role with Electronic Arts (EA), who are the world's largest games publisher and...

Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice.(RESEARCH PAPER)
November 1, 2004... Abstract This research identifies internet-based opportunities for developing competitive marketing advantages and provides recommendations for the use of the internet in sports marketing. A telephone-administered survey, constructed from...

The role of special programmes and services for season ticket holders in predicting game consumption.(RESEARCH PAPER)
November 1, 2004... Abstract This paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket holders of an NBA team, who responded to a questionnaire...

The role of involvement and income in predicting large and small donations to college athletics.(RESEARCH PAPER)
November 1, 2004... Abstract The purpose of the study was to classify donors who make large donations and those who make small donations to athletics programmes. In particular, the study investigated the degree to which involvement with the athletics...

Consuming Sport: Fans, Sport and Culture.(Book extract)
November 1, 2004... Consuming Sport is the first book to explicitly and comprehensively address how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers, the fans. It examines the process of becoming a...

Events.(Calendar)
November 1, 2004... Motorsports Marketing Forum 2004 Theme Marketing in the motorsport industry Venue The Westin, Times Square, New York City Date 1-2 December 2004 Tel +1 704 973 1410 Website ...