International Journal of Sports Marketing & Sponsorship articles from March 2004

International Journal of Sports Marketing & Sponsorship archives from March 2004

Interview with Nigel Currie, Joint Chairman of the European Sponsorship Association and creative director, Europe of the Gem Group.(Abstracts)(Brief Article)(Interview)
March 1, 2004... Nigel Currie discusses the recent formation of the European Sponsorship Association and the role he sees it playing in the development of sponsorship in Europe, including how ESA plans to work with the academic community. He also discusses key...

Promoting water polo in Greece: applying marketing theories and techniques to sport.(Abstracts)(Brief Article)
March 1, 2004... This paper presents the theoretical conceptualisation that led to the communication improvements needed for water polo in Greece. The paper also studies the implementation process. The proposed improvements were: (a) arrangement of symbols on...

Consumers' perceptions of NFL stadium naming rights.(Abstracts)(National Football League)(Brief Article)
March 1, 2004... This study assesses consumer awareness of National Football League (NFL) stadium names and examines consumers' familiarity with sponsoring companies' industries and products. It explores whether consumers are more likely to purchase from a...

Impact of sponsorship on companies that supported the 2002 salt lake city Winter Paralympics.(Abstracts)(Brief Article)
March 1, 2004... The purpose of this study was to investigate the impact of sponsorship on companies that supported the 2002 Winter Paralympics. The aim of the study was to find out whether sponsorship was related to positive cumulative abnormal returns on the...

Publisher's welcome.
March 1, 2004... Welcome to the latest issue of the International Journal of Sports Marketing & Sponsorship. As you have no doubt noticed, there have been quite a few changes since last year, most notably that International Marketing Reports has taken over the...

'Forget the old, on with the new' (unknown source).(Editorial)
March 1, 2004... No doubt this is good advice in many situations, but what about all the good that was in the old? Perhaps it would be better to say "on with the new but keep the good of the old". If you agree with this last statement, you will be delighted...

Interview with Nigel Currie, Joint Chairman, European Sponsorship Association.(Interview)(Interview)
March 1, 2004... SR Can you tell me a little about your background in the sponsorship industry--how you came into sponsorship and what role the Gem Group plays in the industry? NC I have been involved in the sponsorship industry for over twenty years but...

Promoting water polo in Greece: applying marketing theories and techniques to sport.(Research Paper)
March 1, 2004... Abstract: The purpose of this paper is to present the theoretical conceptualisation that led to the communication improvements needed for water polo in Greece. The paper also studies the implementation process. The proposed improvements were:...

Consumers' perceptions of NFL stadium naming rights.(Research Paper)(National Football League)
March 1, 2004... Abstract: This study assesses consumer awareness of National Football League (NFL) stadium names and examines consumers' familiarity with these sponsoring companies' industries and products. The study explores whether consumers are more likely...