International Journal of Sports Marketing & Sponsorship articles from March 2003

International Journal of Sports Marketing & Sponsorship archives from March 2003

Editorial.(Editorial)
March 1, 2003... The change of a journal editor is an excellent opportunity to reflect on the past and set the journal direction for the future. The Past In the short period of four years, IJSMS has become one of the leading journals for scholars and...

A conceptual model for sport services marketing research: integrating quality, value and satisfaction. (Research Paper).
March 1, 2003... Abstract: This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating...

General market demand variables associated with professional sport consumption. (Research Paper).
March 1, 2003... Abstract: The purpose of this study was to examine the relationship between general market demands and consumption levels of professional sport consumers. This study was accomplished through: (a) validating the theoretical constructs of general...

Looking through the hourglass of fan segmentation: research findings and marketing implications for live spectator sports. (Research Paper).(a study of spectators at an English Football Association Premier League club)
March 1, 2003... Abstract: The purpose of this research was to investigate the attendance range of spectators at an English Football Association Premier League club. The numbers of spectators in both percentage and absolute terms were calculated and allocated...

An interview with Craig Fenech, sport agent and attorney. (Interview).(Interview)
March 1, 2003... Abstract: Craig Fenech has rep resented athletes and sports media figures since 1980. In Winter 2001, he went to Toronto to meet Canadian ice skaters Jamie Sale and David Pelletier, and said: "I think you can become household names in the US."...