International Journal of Sports Marketing & Sponsorship articles from March 2002

International Journal of Sports Marketing & Sponsorship archives from March 2002

Editorial.
March 1, 2002... The first issue of 2002, our fourth year of publication, provides another collection of diverse and high quality offerings from research centres around the world. University of Oregon Athletic Director Bill Moos kicks things off in an interview...

New sponsorship for the Lesters. (Company Round-up).(jockeys award, attheraces.co.uk, Channel 4 Television)(Brief Article)
March 1, 2002... The Lesters, the jockeys' equivalent to the Oscars, is to be sponsored for the next three years by attheraces.co.uk and Channel 4 Television. The prestigious black-tie awards dinner, at which ten Lesters, including "Flat Jockey of the...

Endurance, performance, power, determination and passion are football! (Company Round-up).(Getty Images introduces Allsport "Soccer Concepts")(Brief Article)
March 1, 2002... Getty Images, Inc., the leading provider of imagery and related products and services, has announced that its Allsport brand, the world's premier sports photographic resource, has launched Allsport "Soccer Concepts". Soccer Concepts...

Heroes of the sea -- The Ward Evans Atlantic Rowing Challenge. (Company Round-up).(Brief Article)
March 1, 2002... Manpower alone succeeds in the world's toughest race! Ian Roots and Richard White, Team Manpower, have taken ninth position after rowing a phenomenal 2,900 nautical miles from Tenerife to Barbados in The Ward Evans Atlantic Rowing Challenge....

The Bt Hon John Major becomes ISS vice president. (Company Round-up).(Institute of Sports Sponsorship)(Brief Article)
March 1, 2002... Former Prime Minister John Major has agreed to be the first vice-president of the Institute of Sports Sponsorship. His appointment reflects a deep personal interest in sport and understanding of the role that business can play in sports...

Announcing the 2002 International Conference on Sport and Entertainment Business. (Company Round-up).
March 1, 2002... The Department of Sport and Entertainment Management at the University of South Carolina is proud to announce the 6th International Conference on Sport and Entertainment Business. The event will take place between October 2 and 6, 2002, in...

An interview with Bill Moos, University of Oregon athletic director.
March 1, 2002... Keywords: Moos, college sports, sponsorship Introduction William "Bill" Moos graduated from Washington State University with a BA in history in 1973. He went on to positions as an assistant coach, deputy director for the Civil...

Sports marketing in a recession: it's a brand new game.(Industry Overview)(Statistical Data Included)
March 1, 2002... The North American professional team sports industry has long been thought of as recession-proof or recession-resistant. Like the brewing industry, pundits have suggested the average consumer will forego certain discretionary income purchases...

A comparative study of market entry strategies in sport leagues: Two Australian examples.(rugby and cricket)(Industry Overview)
March 1, 2002... Sport leagues are subject to the potential market entry of new leagues playing essentially the same sport. The economic analysis of market entry and exit is used to interpret two Australian cases of new league entry. These new entrants were...

Broad-based and targeted sponsorship strategies in Canadian Women's Ice Hockey.(Statistical Data Included)
March 1, 2002... This paper reports findings from a qualitative study that analyzed use of traditional and targeted sponsorship approaches by eight companies involved in the 1998-99 Canadian Hockey Association women corporate support program. The study found...