International Journal of Sports Marketing & Sponsorship articles from March 2001

International Journal of Sports Marketing & Sponsorship archives from March 2001

Editorial.
March 1, 2001... Welcome to the first issue of 2001. This edition moves slightly away from the usual format to take advantage of an interesting collection of submissions. Rather than just including one interview, this issue provides two of what have proved to...

STARBURST and Zoggs dive in to sponsor national Swim Challenge. (Company Round-up).(Mars (U.K.) Ltd. and Zoggs Swimwear in United Kingdom)(Brief Article)
March 1, 2001... STARBURST[R] and Zoggs Swimwear and accessories will be jointly sponsoring a national Swim Challenge to be held in over 200 UK leisure centres starting in February. The first-round swimming heats invite participants to complete a variety...

Premier League appoints Head of Enterprises. (Company Round-up).(Brian Phillpotts)(Brief Article)
March 1, 2001... The F.A. Premier League announced the appointment of Brian Phillpotts as Head of Premier League Enterprises. The role encompasses all the main commercial aspects of the League's business including sponsorship, licensing, audio visual archives,...

Teamtalk signs football star John Barnes. (Company Round-up).(Teamtalk.com PLC)(Brief Article)
March 1, 2001... As part of Teamtalk's strategy to continually strengthen its editorial content, the company has signed another sports star, John Barnes as football columnist. In addition to current topics, John is keen to interact with fans by answering...

Tour golf returns to Tunisia. (Company Round-up).(Tunisian Seniors Open)(Brief Article)(Statistical Data Included)
March 1, 2001... After a 17-year absence, top-flight golf returns to Tunisia this year as the Port El Kantaoui Golf Club plays host to the Tunisian Seniors Open, a brand-new event on the European Seniors Tour. Contested by the leading 60 players from the...

Scottish Racing appoints Marketing Manager. (Company Round-up).(Lorna Bromley-Martin)(Brief Article)
March 1, 2001... Scottish Racing -- the joint partnership between Scotland's five racecourses -- has appointed its first Marketing Manager to help support and develop the profile of horseracing north of the Border. Lorna Bromley-Martin was formerly Manager...

An interview with Brian Phillpotts, Marketing Director, The Football League. (Interview).(United Kingdom)(Interview)
March 1, 2001... Brian Philpotts is Marketing Director of The Football League and is soon to take up a similar role at the FA Premier League. In lids interview he talks to David Hudson of De Montfort University about his role and the challenges he faced after...

An interview with Carlos Illa, sponsorship director, Telefonica, SA. (Interview).(sports marketing Spain)(Interview)
March 1, 2001... In the early 1990s sponsorship became established as a widely-used marketing tool in Spain. The Barcelona Olympics, the Universal Exposition in Seville and the naming of Madrid as the Capital of European Culture were largely responsible for...

Sponsorship of intercollegiate athletics: the importance of image matching. (Research Paper).(sports marketing analysis)(Statistical Data Included)
March 1, 2001... Given the importance of image matching as a rationale for sponsorship investment, this paper examines the extent to which image matching occurs in U.S. intercollegiate athletics. Utilizing student-athlete education and athletic program ethics...

Understanding brand loyalty in professional sport: examining the link between brand associations and brand loyalty. (Research Paper).(sports marketing research)(Statistical Data Included)
March 1, 2001... Abstract: This paper examines the relationship between brand associations (anything in the consumer's mind linked to a specific team brand,) and brand loyalty in US professional sport. To study the relationship between 13 brand association...

Sponsorship - a confirmed weapon in the promotional armoury. (Analysis).(Statistical Data Included)
March 1, 2001... Abstract: Sponsorship's ability to help a company achieve its corporate and marketing objectives has enabled the communication tool to climb to the top of a marketer's promotional consideration set. This paper sets out to review the industry's...