International Journal of Sports Marketing & Sponsorship articles from March 2000

International Journal of Sports Marketing & Sponsorship archives from March 2000

Introduction.
March 1, 2000... The purpose of the International Journal of Sports Marketing & Sponsorship has always been to bring together top-quality writing from both academics and practitioners. In the last issue, we decided to follow this mandate more explicitly by...

An interview with Timo Lumme, Managing Director of Quokka Sports Ltd.
March 1, 2000... * Keywords: Sports Sponsorship, Ambush Marketing, Internet Introduction Timo Lumme is an experienced player in the world of Sport Marketing and Management. In 1988, he joined International Management Group (IMG) as Associate Counsel...

An identification and examination of influences that shape the creation of a professional team fan.
March 1, 2000... Keywords: Team Loyalty, Fan Socialization, Team Fans, Professional Football, Sport Fans Executive Summary Sport organizations recognize the importance of a strong fan base, yet little research has been done to help organizations...

The effects of polysemic structures on olympic viewing.
March 1, 2000... * Keywords: Events, Olympics, Polysemy, Television Viewing Executive Summary A common challenge facing sport marketers is to generate, increase, and maintain awareness and interest in their spot properties. The interest and effort put...

Football players and their commercial rights.
March 1, 2000... * Keywords: Image Rights, Ownership Protection, Regulation Executive Summary Ever since the landmark Bosman ruling which established the principle of free movement of out-of-contract football players in the EU, the football world has...

Community sponsorships: Look for the added value.
March 1, 2000... * Keywords: Community Investment, Special Olympics, Long-term Benefits Executive Summary This article explores the way in which companies are increasingly looking for some form of return on their community investment programmes, and...