International Journal of Sports Marketing & Sponsorship articles from June 2003

International Journal of Sports Marketing & Sponsorship archives from June 2003

Editorial
June 1, 2003... I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again. Oscar Wilde (1854-1900) Why would I open the editorial with a quote that highlights the difficulties and the...

Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural Responses. (Research Paper)
June 1, 2003... Abstract: The strategic importance of sponsorship of sports events by the tobacco industry has been increasing since tobacco firms have been constrained in their advertising activities. The present study will provide further insight to this...

An Inside View of Tobacco Sports Sponsorship: An Historical Perspective. (Research Paper)
June 1, 2003... Abstract: Faced with ever-increasing advertising restrictions, sponsorship of sports has been an important promotional avenue for tobacco companies in North America and around the world. This paper examines the corporate sponsorship objectives...

Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event. (Research Paper)
June 1, 2003... Abstract: To date, research on sponsorship in general, and sport sponsorship in particular, has focused on sponsorship effects (Business-to-Consumer) and the managerial uses of sponsorship. This paper addresses a gap in the sport sponsorship...

Men's versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment. (Research Paper)
June 1, 2003... Abstract: This article sheds light on how fans, as consumers of sports, perceive environmental factors at collegiate sporting events and how these consumer perceptions relate to positive affect toward the event for men's versus women's...