International Journal of Sports Marketing & Sponsorship articles from June 2002

International Journal of Sports Marketing & Sponsorship archives from June 2002

Editorial.(Brief Article)
June 1, 2002... Welcome to the second issue of 2002. As ever, am pleased to be able to acknowledge the eclectic nature of the current set of contributions. The Interview features Alycen McAuley, Director of Corporate Sponsorship for Charles Schwab. In a...

Attheraces launches TV digital channel. (Company Round-Up).(Brief Article)
June 1, 2002... attheraces, the horseracing media rights company, has launched its digital television channel, broadcasting racing from the premier 49 British racecourses. attheraces digital TV is available to Sky subscribers. There is no additional...

Football crazy fans get football smart. (Company Round-Up).(Brief Article)
June 1, 2002... Fans at Chelsea Football Club will get smart next season when the club moves its ticketing systems to a new high-tech smart cards. Around 80,000 club members and season ticket holders will receive the new smart cards in time for the August...

Karen Earl Sponsorship scoops Sports Industry Award. (Company Round-Up).(Brief Article)
June 1, 2002... ntl's sponsorship of the British & Irish Lions Tour of Australia, managed by Karen Earl Sponsorship, has won the award for the Best Sponsorship of a Team or Individual at the inaugural Sports Industry Awards in April. The sponsorship was...

An interview with Alycen McAuley, Director of Corporate Sponsorships, Charles Schwab. (Interview).
June 1, 2002... Keywords: Sponsorship, branding, image building, sponsorship research Introduction Alycen McAuley is the Director of Corporate Sponsorships for Charles Schwab, a Fortune 500 financial services company. Here she talks with Jay Gladden...

Consumer perception of sports apparel: the role of brand name, store name, price, and intended usage situation. (Research Paper).
June 1, 2002... Abstract: This article reports the results of an experimental study in which four factors were manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts and athletic shoes. These factors were intended usage...

The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games. (Research Paper).(Brief Article)
June 1, 2002... Abstract: This article proposes a theory of direct and indirect influences of the Olympic Games on international tourism behavior and presents test results of the theory using a quasi-experimental research design and visitor exit data (n =...

Corporate sponsorship and season ticket holder attendees: an evaluation of changes in recall over the course of one American collegiate football season. (Research Paper).
June 1, 2002... Abstract: The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American collegiate football season through a sponsorship recall survey. The...

Boxing and sponsorship: a mismatch or a knockout combination? (Industry Analysis).
June 1, 2002... Abstract: Sports sponsorship is increasingly perceived as a powerful way for brands to connect and resonate with target markets yet, despite the proven success of worldwide viewing figures, professional boxing remains all but ignored. Brands...