International Journal of Sports Marketing & Sponsorship articles from June 2001

International Journal of Sports Marketing & Sponsorship archives from June 2001

Editorial.(Brief Article)(Editorial)
June 1, 2001... Over recent years technological and legislative changes have opened up new markets in different countries. While this has brought a range of new marketing opportunities, it has also resulted in managers having to deal with a variety of...

Understanding Globalisation: Transnational Marketing & Sponsorship. (Guest Editors)
June 1, 2001... Globalisation. It is one of today's most overstated cliches, a term whose promiscuity within popular discourse has rendered it vastly misunderstood and perhaps meaningless. Yet, it pervades the rhetoric of the new culture industries, financial...

Two year deal announced for Britain's leading urban youth games. (Company Round-up).(Brief Article)
June 1, 2001... The Sprite Urban Games are confirmed to rock the capital once again this summer. The UK's premiere festival encapsulating contemporary urban youth sports and lifestyle will hit London's Clapham Common over the last weekend of July 2001 (27 to...

Commerce NTI in the e-Commerce driving seat with Panoz Motor Sports. (Company Round-up).(Brief Article)
June 1, 2001... The Panoz Motor Sports Web-site (www.panozmotorsports.com) designed and built by Commerce NTI has moved up a gear from last year's highly-successful version, and the 2001 European Le Mans series cars are to feature significant Commerce NTI...

Software For Sport plc: acquisition of Integra Computer Systems. (Company Round-up).(Brief Article)
June 1, 2001... Software For Sport plc, announced the acquisition of Integra Computer Systems Limited ("Integra"), thereby strengthening its product portfolio and client list in its two key markets of sports and customer relationship management. Integra...

Mitsubishi announces the first of its new sponsorship activities. (Company Round-up).
June 1, 2001... Despite the cancellation of many promotional events due to the "foot and mouth" crisis, Mitsubishi Motors in the UK are continuing with a raft of new sponsorship activities to replace their original programme which includes the Mitsubishi...

Leading World Rally driver named Patron of Formula Rally. (Company Round-up).
June 1, 2001... One of Britain's top World Rally Championship drivers, Richard Burns, has thrown his weight behind the exciting new national rally series, Formula Rally, after being named the Championship's Patron. The announcement was made at the head...

Bristol Rugby announces major sponsorship deal with Mitsubishi and changes name to Bristol Shoguns. (Company Round-up).(Brief Article)
June 1, 2001... Bristol Rugby secured one of the largest sponsorship deals in the history of Rugby Union, highlighting the growing attraction of the game amongst major corporate organisations. Mitsubishi Motors in the UK, who were approached by two other...

First Motorsport unveils 2001 Corporate Hospitality packages. (Company Round-up).(Brief Article)
June 1, 2001... First Motorsport, the leading events management company, has unveiled its Corporate Hospitality packages for 2001. The packages include bespoke programmes in Kenya, Italy and the exciting new UK based Formula Rally Championship. First,...

Michelin marketing through motorsport. (Company Round-up).(Brief Article)
June 1, 2001... Michelin was on the front row of the recent Brazilian Grand Prix and hopes to be on the winners' podium shortly. No idle boast but the expectation of a marketing plan that is the driving force behind the race to become the world's number one...

Barnes means soccer as LDV dealer joins forces with Reading Football Club. (Company Round-up).(Brief Article)
June 1, 2001... One of LDVs leading dealer groups, Barnes, has joined forces with Reading Football Club to sponsor the teams youth academy. As part of the sponsorship agreement, Barnes will supply a Convoy Minibus to the academy. In return, Reading will...

Rangers FC creates new deal for Young Supporters. (Company Round-up).(Brief Article)
June 1, 2001... Rangers Football Club's marketing team has scored a big hit with young football fans thanks to their work on the new Official Young Supporters Club member's pack. The Young Supporters Club, which is the second biggest of its kind in the...

An Interview with Paul Vaughan, Commercial Director, the Rugby Football Union (RFU), England. (Interview)
June 1, 2001... Keywords: rugby, national identity, international brands, local markers, lifestyles Introduction Within this interview, Paul Vaughan, Commercial Director of the Rugby Football Union (RFU), focuses on the challenges and opportunities that...

Football Shirt Sponsorships: SEGA Europe and Arsenal FC. (Research Paper)
June 1, 2001... Abstract: The process by which a new shirt sponsorship was struck between SEGA Europe and Arsenal FC is described through a case study. The circumstances leading both organizations to seek out a sponsorship partner are identified. SEGA Europe...

Transnational Sport Marketing at the Global/local Nexus: The Adidasification of the New Zealand All Blacks. (Research Paper)
June 1, 2001... Abstract: This study examines the strategies used, and the challenges faced, by global sport company adidas as it established a major sponsorship deal with the New Zealand Rugby Football Union. In particular the study focuses on how adidas...

Celebrating Humanity: Olympic Marketing and the Homogenization of Multiculturalism. (Research Paper)
June 1, 2001... Abstract: This paper critically analyzes the International Olympic Committee's 2000 global marketing campaign titled "Celebrate Humanity". Released prior to the 2000 Summer Games, this campaign capitalized on recent cultural trends by focusing...

AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup. (Research Paper)
June 1, 2001... Abstract: The article examines AXA UK's decision to invest in a four-year; [pounds sterling]25 million sponsorship of the English Football Association's Challenge Cup beginning with the 1998-99 season. Corporate profiles are provided for the...