International Journal of Sports Marketing & Sponsorship articles from June 2000

International Journal of Sports Marketing & Sponsorship archives from June 2000

Editorial
June 1, 2000... Welcome to volume 2, issue 2 of the International Journal of Sports Marketing & Sponsorship. Once again, the international nature of the Journal is emphasised with contributions from the USA, New Zealand and the UK. The Interview features a...

Launch of leading bank of premium domain names. (Company Round-up).(Domain Hypermarket creates database of names for sale, UK)(Brief Article)
June 1, 2000... Domain Hypermarket was officially launched in April by 34-year-old Scottish businessman Martin Newman. Newman has established a database of over 2000 premium domain names categorised into diamond, platinum, gold, silver and bronze...

Guinness Wins Top Trophy at Hollis Sponsorship Awards. (Company Round-Up)
June 1, 2000... The Guinness sponsorship of the Rugby World Cup '99 won the Hollis Sponsorship of the Year Trophy at the Awards Dinner held at the Science Museum, London in April. The trophy is sponsored by Sky Television. The Hollis Sponsorship Awards with...

'One Stop Shop' with Launch of New European and Domestic Football Website. (Company Round-Up)
June 1, 2000... Onefootball.com was launched in April and is the brainchild of two prominent journalists and is set to radically change the way in which football fans consume their information via the Internet. Richard Ellis, Chief Executive of Digital Sport...

The 'BEST' choice of sports stars. (Company Round-up).(Celebrity Group forms British and European Sports Talent Ltd.consultancy, UK)(Brief Article)
June 1, 2000... BEST (British and European Sports Talent Limited), a new consultancy which markets and manages celebrities from the world of sport, was launched at the International Confex 2000 exhibition in March at Earls Court Exhibition Centre. BEST...

Hyundai kicks off Euro 2000. (Company Round-up).(is official automotive sponsor of European football championship competition)(Brief Article)
June 1, 2000... Hyundai, the official automotive sponsor of the European football championship Euro 2000 is organising a giant football to tour England as one of 16 balls in support of the countries participating in the competition. The 'Goodwill Ball Tour'...

Powerleague to Expand Five-a-Side Soccer Centres. (Company Round-Up)
June 1, 2000... Powerleague Group Limited, the UK's leading operator of five-a-side soccer centres, was set to capitalise on the growing popularity of the "beautiful game" by embarking on a multi-million pound expansion programme. Starting in May construction...

Teamtalk.com launches rugby offensive. (Company Round-up).(advertising and marketing campaign, UK)(Brief Article)
June 1, 2000... Teamtalk.com is supporting the addition of rugby league to its Web-site with a concentrated advertising and marketing campaign which commented in May. The marketing strategy is built around the use of selected newspaper titles in the key...

Ericsson sponsors official football European championship Web-site. (Company Round-up).(Europe)(Brief Article)
June 1, 2000... Ericsson announced in April an agreement to become the official communications sponsor for the definitive Euro 2000 Website -- Eurofinals365.com. The deal was set to run until the end of the tournament. The initiative was part of Ericsson's...

Skydivers Shape up. (Company Round-up).
June 1, 2000... In April a brand-new Gloucestershire-based parachute team launched a bid to win a series of world records for the UK. The Shape Skydivers team plan to attempt five world skydiving records during the summer and are launching the challenge with...

Wideyes Sponsors Team Human Link. (Company Round-Up)
June 1, 2000... Wideyes, the pioneer of third generation Internet recruitment, announced in April that it was to sponsor Team Human Link (THL), a leading multisport team that competes around the globe. Wideyes has selected THL because both companies appreciate...

Canterbury strengthens stable of sponsored teams. (Company Round-up).(Brief Article)
June 1, 2000... Canterbury of New Zealand, presenting itself as the world's largest rugby manufacturer, has secured a series of significant signings for the 2000/01 season. 1999 World Cup holders Australia, reigning Five Nations champions Scotland, fellow...

World Wrestling Federation in US$35 Million Smackdown! with Sky Sports & Sky One. (Company Round-Up)
June 1, 2000... World Wrestling Federation Entertainment Inc (WWFE) agreed a new five-year deal with Sky Sports and Sky One in February that is estimated to generate more than US$35 million in revenues. The new agreement expands WWFE programming on the two...

Decipher Appointed to Handle Samsung's UK Olympic Partner PR. (Company Round-Up)
June 1, 2000... Samsung Electronics, official wireless communications equipment partner of the Sydney 2000 Olympic Games, appointed Decipher Public Relations to support the company's UK Olympic marketing activities. Samsung is one of eleven TOP (The Olympic...

Charlton Athletic Moves into the Fast Lane with Redbus. (Company Round-Up)
June 1, 2000... Charlton Athletic Football Club announced in March a major sponsorship deal with Redbus Investments, the investment business set up by Demon Internet founder Cliff Stanford to turn British ideas into opportunities. The deal is worth [pounds...

Nationwide Building Society Scores a Unique Sponsorship Hat-Trick. (Company Round-Up)
June 1, 2000... Nationwide Building Society and talkSPORT completed a unique triple sponsorship deal in March. The building society extended its partnership with the UK's first and only sports radio station by signing The Wireless Group's biggest deal. The...

United Pan-Europe Communications Sponsors Arrows F1 Team. (Company Round-Up)
June 1, 2000... chello broadband nv (chello), one of the world's leading broadband Internet companies, entered the high-speed, high profile world of Formula One motor racing in March with the announcement of UPC's three-year sponsorship deal with the Arrows F1...

Orange Unveils Major [Pounds Sterling]70 Million Global F1 Sponsorship Deal. (Company Round-Up)
June 1, 2000... Orange announced in March a major [pounds sterling]70 million global sponsorship deal. Orange has entered F1 racing in a three year title sponsorship deal with the Arrows F1 Team. Orange will also be official communications supplier for the...

An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment. (Interview)
June 1, 2000... Keywords: NBA.com TV, Digital Television, Internet, New Technology Introduction Adam Silver, President and Chief Operating Officer of NBA Entertainment, has a pivotal leadership role in one of the most progressive sporting organisations in...

Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand. (Case Study)
June 1, 2000... Abstract: The message to international marketers has long been "think global, act local", but the complexity of the issue has rarely been explored empirically. This analysis examines the notion of disjuncture herein defined as points of...

Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter. (Research Paper)
June 1, 2000... Abstract: An empirical investigation based on 222 sports fans of a university basketball team finds that sports enthusiasm and the mere exposure to sponsorship stimuli is positively associated with the awareness of event sponsors. In addition,...

Eduselling: The Role of Customer Education in Selling to Corporate Clients in the Sport Industry. (Research Paper)
June 1, 2000... Abstract: Eduselling is a unique form of selling as it combines needs assessments, relationship building, customer education and aftermarketing in a process that originates at the prospect targeting stage and progresses to an on-going...

Maximising Sport Sponsorship Investments: A Perspective on New and Existing Opportunities. (Analysis)
June 1, 2000... Abstract: Sponsorship as a marketing tool is developing and growing quicker than any other marketing discipline. Increased media opportunities, in particular the Internet and Digital TV and sponsorship's unique ability to transcend borders and...