International Journal of Sports Marketing & Sponsorship articles from June 1999

International Journal of Sports Marketing & Sponsorship archives from June 1999

Introduction.
June 1, 1999... The second issue of the International Journal of Sports Marketing & Sponsorship brings together a diverse array of research, opinion and perspective. The issue begins with an interview with Paul Blanchard, Marketing Director with the...

An interview with Paul Blanchard, Director of Marketing, Scottish Premier League.
June 1, 1999... * Keywords: Sport sponsorship, Financial services, Ambush marketing, Virtual advertising Introduction Paul Blanchard joined the SPL in 1998 from NFL Europe and has a background in sports marketing and financial services. A graduate of...

Audience characteristics and event sponsorship response: the potential influence of demographics, personal interests and values on brand awareness and brand image. (Audience Characteristics and Sponsorship Response).
June 1, 1999... * Keywords: Event Sponsorship, Involvement, Demographics, Values and Interests Executive Summary Paper previously presented to the 1997 American Marketing Association's Special Summer Conference, Dublin, Ireland. The study...

The effect of individual levels of self-monitoring on loyalty to professional football teams. (Self-Monitoring on Loyalty).
June 1, 1999... * Keywords: Team Loyalty, Self-monitoring, Fan Behavior, Professional Football Executive Summary Although building and maintaining a loyal fan base has become critical for sport organizations, little research has been done in this...

The brand management efforts of a niche specialist: new balance in the athletic footwear industry. (The Brand Management Efforts of a Niche Specialist).
June 1, 1999... Keywords: Brand management, Brand equity, Niche marketing, Athletic footwear Executive Summary Strategic brand management is employed by organizations to maximize long-term growth and profitability. Nowhere is brand management more...

Insights into the roles adopted by the recipients of unsolicited sport sponsorship requests. (Recipients of Sport Sponsorship Requests).
June 1, 1999... * Keywords: sport sponsorship, unsolicited requests, buying centre, gatekeepers Executive Summary Evidence indicates that competition for sport sponsorship has increased and firms are receiving large numbers of unsolicited requests....

Perspective Williams F1: the reality of branding a leading Grand Prix team. (Williams F1: Branding a Leading Grand Prix Team).
June 1, 1999... * Keywords: Branding, Grand Prix, Licensing There remains an enduring snobbery that packaged goods constitute the high ground of branding. Food, drink and detergent markets understand branding better, do more of it and address more complex...

Sports Law. (Book Review).
June 1, 1999... Paperback. 211 pages ISBN 0-13-676545-9 Michael E. Jones (1999), Prentice Hall, New Jersey, USA Michael E Jones teaches sports law at the University of Massachusetts, Lowell. He is a Special Justice in New Hampshire and has served four...