International Journal of Sports Marketing & Sponsorship articles from July 2011

International Journal of Sports Marketing & Sponsorship archives from July 2011

The 'Ideal' Way to Generate Club Revenue
July 1, 2011... Since the 1980s there has been a huge change in the way sports events are financed, and this has fuelled a big debate among sports organisers, professional clubs, federations and marketing agencies about what a 'good balance' should be. In...

The Effects of Hosting an International Sports Event on a Host Country: The 2008 Summer Olympic Games
July 1, 2011... Executive summary Mega-events such as the Olympics or World Cup soccer have typically been viewed by host countries as opportunities for economic growth and revenue boosting. Although the outlook for such events has not been as promising...

Sponsorship and CSR: Is There a Link? A Conceptual Framework
July 1, 2011... Executive summary Sponsorship has been defined in the literature as an exchange between a sponsor and a sponsored entity (also called a 'property'), whereby the sponsor invests in cash and/or in kind in a property in order to secure the...

The Impact of International TV Media Coverage of the Beijing Olympics 2008 on China's Media Image Formation: A Media Content Analysis Perspective
July 1, 2011... Executive summary A country's position in global competition can be influenced by its national image. Presently, mega-events (particularly those featuring sports) play a significant role in drawing media coverage and, by extension, impact on...

A Service Quality Framework in the Context of Professional Football in Greece
July 1, 2011... Executive summary As business environments of professional sport leagues become more highly complicated and unpredictable, the adaptation of effective marketing strategies and management principles is more important than ever for sports...

Does Sponsorship Pay off? an Examination of the Relationship between Investment in Sponsorship and Business Performance
July 1, 2011... Executive summary In 2009, North American-based companies spent a total of US$16.51 billion on sponsorship, 68% of which (US$11.28 billion) was spent with sports properties such as the US Olympic Committee, the National Football League and...

Sport Public Relations and Communication.(Book review)
July 1, 2011... Sport Public Relations and Communication Edited by Maria Hopwood, Paul Kitchin & James Skinner 288 pages, Butterworth-Heinemann, 2010 [ILLUSTRATION OMITTED] If public relations and communication were once peripheral topics in...