International Journal of Sports Marketing & Sponsorship articles from July 2006

International Journal of Sports Marketing & Sponsorship archives from July 2006

Sporting passion and marketing rigour underpin our fragile traditions.(Introduction)
July 1, 2006... Australians and New Zealanders are often typified as being obsessed with, and obsessive about, sport. The sporting achievements of these two countries often exceed what could be expected given their populations and levels of financial...

Grown in stature, larger in size.(Editorial)(Editorial)
July 1, 2006... It is now a year since I became editor and an appropriate time to reflect on developments, to outline future editions and speculate on where sports marketing practice and research might be going next. Clearly the Journal has grown in size...

Interview with Peter Abraam, CEO Victorian Major Events Company.(Interview)
July 1, 2006... Abstract The Victorian Major Events Company (VMEC), located in Melbourne, Australia, declares its mission as being "to attract major events of international significance to Melbourne and the State of Victoria". VMEC is considered a world...

Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football.
July 1, 2006... Abstract This study examined how different factors contribute to attitudes and the behaviour of spectators attending an Australian Football League game. The results revealed that four factors--Team Interest, Vicarious Achievement,...

Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship.(RESEARCH PAPER: Peer reviewed)
July 1, 2006... Abstract Fan attention and response to sponsorship is affected by a range of variables, including the duration of sponsorship and fan commitment to the sporting organisation. The results of surveys of the members of six Australian Football...

The use of celebrity athletes as endorsers: views of the New Zealand general public.(RESEARCH PAPER: Peer reviewed)
July 1, 2006... Abstract Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both...

An empirical analysis of gender differences in sports attendance motives.(RESEARCH PAPER: Peer reviewed)
July 1, 2006... Abstract In Australia, male sports attendees outnumber female sports attendees by 25%, yet little research has been conducted into the attendance motives of women. This study undertakes an analysis of 460 respondents using descriptive and...

Sports Marketing: Melissa Johnson Morgan & Jane Summers.(Book review)
July 1, 2006... Thomson, July 2005 (315pp) ISBN: 0 17 012859 8 RRP: AUD $94.95 NZD $106.80 [ILLUSTRATION OMITTED] The Australian sports fan has long been spoilt for choice, with a remarkable range of high-level events to satiate the...

Events.(Calendar)
July 1, 2006... Third Australasian Non-profit and Social Marketing Conference Theme Controversies in social marketing: The way forward Date 10-11 August 2006 Venue University of Newcastle, NSW, Australia Tel +61 (0) 2 492 18798 Fax ...