International Journal of Sports Marketing & Sponsorship articles from July 2005

International Journal of Sports Marketing & Sponsorship archives from July 2005

Editorial.(publishing industry)
July 1, 2005... Everything before us Now, after three years as editor of the Journal, it is time to hand over the baton, to the very good hands of Dr Simon Chadwick. Looking back, the ups and downs of the early months of my editorship are best expressed...

Interview with Richard Pound, Chair: World Anti-Doping Agency, former Vice-President International Olympic Committee.(Interview)
July 1, 2005... Abstract Richard Pound, former Olympian, former Vice-President of the International Olympic Committee (IOC) and Chair of the World Anti-Doping Agency (WADA), discusses the impact of doping on sport and shares his views on steroid usage in...

Internationalising ambush marketing: a comparative study.(RESEARCH PAPER)
July 1, 2005... Abstract A large-sample survey of general public consumers in Canada, France and the United States during the 2000 Olympic Games supports previous research on ambush marketing, provides evidence that purchase decisions are affected by...

What is being done to deter ambush marketing? Are these attempts working?(RESEARCH PAPER)
July 1, 2005... Abstract This paper examines industry responses in Australasia and Europe to the growing practice of ambush marketing, to establish whether the measures that have been put in place to deter the practice have indeed prevented the 'ambush'...

Dimensions of athletic star power associated with Generation Y sports consumption.(RESEARCH PAPER)
July 1, 2005... Abstract The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that athletic star power factors (Professional Trustworthiness,...

The marketing strategy for the World Rally Championship.(International Sportsworld Communicators)
July 1, 2005... Abstract In 2000 a consortium headed by David Richards acquired the commercial and promotional rights to the World Rally Championship (WRC) via International Sportsworld Communicators (ISC) Ltd. ISC planned to market the WRC with the...

Events.(Calendar)
July 1, 2005... Sponsorship Summit 2005 Theme Creating brand experiences through innovative sponsorship Venue London Date 21-22 September 2005 Tel +44 (0)20 7970 4770 Fax +44 (0)20 7970 4799 Email...