International Journal of Sports Marketing & Sponsorship articles from July 2004

International Journal of Sports Marketing & Sponsorship archives from July 2004

Editorial policy.(International Journal of Sports Marketing & Sponsorship)(Editorial)
July 1, 2004... Aims and scope The main mission of IJSM & S is to bring together academics and practitioners in one forum, to further the knowledge and understanding of sports marketing and sponsorship. We interpret marketing and sponsorship broadly to...

Interview with Jim Andrews, Senior Vice President/Editorial Director, IEG Inc.(Brief Article)(Interview)(Author Abstract)
July 1, 2004... Jim Andrews explains the status and role of IEG in delivering information and guidance on sponsorship. He discusses the predominance of sports sponsorship and which sectors are most active in their use of sponsorship, and he analysis the...

Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification.(Abstracts)(Brief Article)(Author Abstract)
July 1, 2004... Although brand loyalty has been cited by practitioners as one of the most important sponsorship objectives, there is little empirical research on the effect that sponsorship has on sports fans' loyalty towards sponsoring brands. Comparing a...

Has adverse publicity affected Beckham's sponsorship potential?(Brief Article)(Author Abstract)
July 1, 2004... Global icon David Beckham was alleged by the tabloid media in April 2004 to have had an extra-marital affair. Given his carefully nurtured image as a family man and model father, would the adverse publicity damage that image and affect his...

The role of perceived fit in fans' evaluation of sports brand extension.(Brief Article)(Author Abstract)
July 1, 2004... This study is one of the first efforts in sports marketing literature to assess sports fans' evaluation of brand extensions introduced by a professional sports team. Using measures of perceived fit between the parent brand and the extensions,...

The use of research to develop a marketing strategy for Plymouth Argyle Football Club.(Brief Article)(Author Abstract)
July 1, 2004... English football club Plymouth Argyle had been in the Third Division, with an unpopular management team and a bleak future. Incoming managers made major changes on and off the pitch, and success soon followed. The club also completely...

Editorial.(Editorial)
July 1, 2004... In my previous editorial I wrote about changes planned for the Journal and promised the continued commitment to its main mission, namely to be a bridge between practitioners and researchers. Here is the manifestation of that promise. As you...

Editorial board.
July 1, 2004... Editorial advisory board Academic board Dr John Amis Memphis University, US Dr Laurence Chalip University of Texas, US Dr Bettina Cornwell University of Queensland, Australia Dr James Gladden University...

Interview with Jim Andrews, Senior Vice President, IEG, Inc.(Interview)(Interview)
July 1, 2004... SR Can you tell me about your background, how you came to work in the sponsorship industry and what brought you to IEG? JA I have spent almost my entire professional career with IEG, having joined in 1987, five years after its founding by...

Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification.(Research Paper)(National Association for Stock Car Auto Racing)(Author Abstract)
July 1, 2004... Abstract Although brand loyalty has been cited by practitioners as one of the most important sponsorship objectives, there is little empirical research on the effect that sponsorship has on sports fans' loyalty towards sponsoring brands....

Has adverse publicity affected Beckham's sponsorship potential?(Research Paper)
July 1, 2004... Abstract Global icon David Beckham was alleged by the tabloid media in April/May 2004 to have had an extra-marital affair. Given his carefully nurtured image as a family man and model father, would the adverse publicity damage that image...

The role of perceived fit in fans' evaluation of sports brand extensions.(Research Paper)
July 1, 2004... Abstract This study is one of the first efforts in sports marketing literature to assess sports fans' evaluation of brand extensions introduced by a professional sports team. Using measures of perceived fit between the parent brand and the...

The use of research to develop a marketing strategy for Plymouth Argyle Football Club.(Case Study)(Author Abstract)
July 1, 2004... Abstract English Football Club Plymouth Argyle had been in the Third Division, with an unpopular management team and a bleak future. Incoming managers made major changes on and off the pitch and success soon followed. The club also...

The Business of Sport Management.(Book Review)(Book Review)
July 1, 2004... Editors John Beech & Simon Chadwick Publisher Pearson Education Price [pounds sterling]32.99 Reviewer Peter Miller Eureka! A long overdue sports management publication which covers a wide range of issues and resists filling...

Events.
July 1, 2004... European Football Finance Forum Theme Football (soccer) finance and revenue streams Venue Carlton Tower, London, UK Date 23/24 September 2004 Tel +44 (0) 20 7779 8603 Email ...