International Journal of Sports Marketing & Sponsorship articles from January 2011

International Journal of Sports Marketing & Sponsorship archives from January 2011

International Flavour and Global Variety
January 1, 2011... In December, FIFA announced that Russia and Qatar would host the football (not soccer I am a European!) World Cups of 2018 and 2022 respectively. This is a revolution because these countries were not the favourites and because the events will...

Interview with Stephane Dor Marketing and Media Director, French Professional Football League
January 1, 2011... Stephane DOR has been Marketing and Media Director of the Ligue de Football Professionnel (LFP) since 2001. He is responsible for marketing and commercial development for LFP competitions, mainly League 1, and for France internationally and he...

An Investigation of Sponsorship Implications within a State Sports Festival: The Case of the Florida Sunshine State Games
January 1, 2011... Executive summary Revenue from sporting events and sponsorship has become increasingly important to marketing practitioners within the sports industry. Various marketing strategies have been developed to generate revenue from sports events...

Designing Ticket Price Strategies for Professional Sports Teams Using Conjoint Analysis
January 1, 2011... Executive summary This study was originally conducted as part of a consulting project to provide practical information and strategic advice to the management of a professional soccer team in Korea. The consultation commenced when the...

Sponsorship: Associating Image Attributes with Specific Sports and Particular Teams
January 1, 2011... Executive summary This study offers a means to help sports sponsorship operations managers assess both the attractiveness of image attributes in sports and the fit between endorser and endorsed product. It examines the importance of image...

Caught between a Base and a Foot Place: The First Year of Operation of the Indian Premier League
January 1, 2011... Executive summary Twenty20, a short version of cricket, was launched in England in 2003 in response to declining interest in the domestic game. This format of the sport was adopted rapidly throughout the cricket-playing world both at domestic...

Determinants of Sports Participation and Attendance: Differences and Similarities
January 1, 2011... Executive summary While sports participation rates are decreasing or approaching stagnation point in many countries, attendance at sporting events is increasing. Are the two phenomena related? Adopting a broad concept of sport, as in the...