International Journal of Sports Marketing & Sponsorship articles from January 2009

International Journal of Sports Marketing & Sponsorship archives from January 2009

Sports marketing coming of age.(Editorial)
January 1, 2009... My stint as editor of the Journal began in May 2005. Back then cricket was largely still an antiquated colonial sport, Lewis Hamilton was a teenager, London was just another European capital and the economic downturn was, well, what downturn?...

Interview with Gijs Langevoort: founder and owner of LanCon.(Interview)
January 1, 2009... In 2000 Gijs Langevoort founded LanCon, a company that provides sports educational seminars, tours and camps showcasing the European model of sport. Langevoort created LanCon as a second career after a successful practice as an orthopedic...

An analysis of homogeneity and heterogeneity of elite sports systems in six nations.(RESEARCH PAPER)
January 1, 2009... Abstract This study examines the homogeneity and heterogeneity of elite sports development as a consequence of the internationalisation process in six nations (Belgium, Canada, Italy, the Netherlands, Norway and the UK). Nine policy areas...

Twenty 20 cricket: an examination of the critical success factors in the development of the competition.(RESEARCH PAPER)
January 1, 2009... Abstract This study examined the Twenty20 cricket competition launched in England and Wales in 2003. The findings identified that the competition has many of the characteristics which current diffusion models believe to be critical success...

Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry.(RESEARCH PAPER)
January 1, 2009... Abstract The PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three years. Brands appearing most frequently included...

An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans.(RESEARCH PAPER)
January 1, 2009... Abstract This study compared the motives and media consumption behaviours of American and South Korean spectators of Mixed Martial Arts. Significant cross-national differences were noted in sport interest, vicarious achievement,...

The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing.
January 1, 2009... Abstract This article analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies, biathlon and cross-country skiing are used as...