International Journal of Sports Marketing & Sponsorship articles from January 2008

International Journal of Sports Marketing & Sponsorship archives from January 2008

Commercial Dopes
January 1, 2008... Les Woodward, in The Yellow Jersey Companion to the Tour de France*, identified how the world-famous cycle race came into being when Henri Desgrange, a magazine PR man charged with selling more newspapers, exclaimed in 1903: "Let's organise a...

Drinking the Profits
January 1, 2008... Are you a sports fan? If so, why are you reading this journal? Let me explain. I have been known to take a drink or two, and have been asked on more than one occasion "Wouldn't you like to run your own pub?" My answer has always been "No",...

Interview with Nicky Grist: Former World Rally Championship Co-Driver
January 1, 2008... Nicky Grist is probably best known as a former World Rally Championship (WRC) co-driver and for his achievements in the arena of world rallying. He is most closely associated with Colin McRae, for whom he was co-driver between 1997 and 2002,...

The Effects of Sport Involvement, Sponsor Awareness and Corporate Image on Intention to Purchase Sponsors' Products
January 1, 2008... Executive summary The evaluation of sponsorship effect has been a primary concern of sponsors and sports organisations. Previous empirical research on sponsorship effectiveness, however, has been descriptive in nature, measuring consumers'...

Strategic Fit in International Sponsorship-The Case of the Olympic Games in Beijing 2008
January 1, 2008... Executive summary Since 1984 the sponsor revenues of the Olympic Games have grown dramatically, driven by technology and the interplay between television and sponsors, as well as being due to the changing character of advertising and...

Action Sports Participation: Consumer Motivation
January 1, 2008... Executive summary The action sports movement has grown rapidly since it was introduced in the 1970s (Howe, 1998). Today, action sports are beginning to acquire the status of mainstream sports, and thus are increasingly recognised as a...

An Examination of the Impact of Player Transgressions on Sponsorship B2B Relationships
January 1, 2008... Executive summary There has been limited research exploring the impact of transgressions on the relationship between a sport and its sponsors. Transgressions in the sports context relate to on-field or off-field incidents that are out of the...

The Chips Are In: Enhancing Sports through RFID Technology
January 1, 2008... Executive summary In many ways, the use of technology in sport and sports marketing is in the dark ages as far as our ability goes to gain precise information metrics and to identify objects uniquely. This will change dramatically with the...