International Journal of Sports Marketing & Sponsorship articles from January 2006

International Journal of Sports Marketing & Sponsorship archives from January 2006

Dispelling Sports Marketing Myths
January 1, 2006... Sports marketing is gaining ground in the battle for acceptance by mainstream marketers. But what do non-marketers think about the discipline within which we work? Judging by recent coverage of falling attendance in English soccer, not a lot....

Interview with Fraser Holland, Sponsorship and Marketing Manager, New Zealand Rugby Union
January 1, 2006... The All Blacks have been synonymous with New Zealand identity for over a century. The team's sporting legacy is impressive: the All Blacks have won 75% of their matches and their legendary black jersey and pre-match performance of the haka...

Scheduling Promotional Events in Major League Baseball: Examining Team and Sponsor Desires
January 1, 2006... Abstract The scheduling of promotional events by a sports team is an important strategic initiative in attempting to attract fans and corporate sponsors. In trying to increase attendance, sports teams can also benefit financially if they can...

Exploring the Usefulness of a Consumer Activity Index in the Sponsorship-Linked Marketing Context
January 1, 2006... Abstract Despite the now well developed use of sponsorship-linked marketing, there have been few methodological advances in the measurement of sponsorship constructs and outcomes. This paper offers a preliminary development of an activity...

Sources of Information for Purchasing Golf Clubs: Personal and Non-Personal References
January 1, 2006... Abstract This study examined the information sources that golfers used to purchase golf clubs. Three personal references (family, friends and salespeople) and five non-personal references (television, newspaper, magazine, product catalogue...

Marketing Bodybuilding Competition to Females
January 1, 2006... Abstract When designing a marketing strategy to recruit females to participate in bodybuilding competitions, marketers should be aware not only of the established motivators inherent in females considering structured recreational activities,...

Global Sport Sponsorship.(Book review)
January 1, 2006... Global Sport Sponsorship Edited by John Amis & T. Bettina Cornwell Amis, J.M. & Cornwell, T.B. (Eds) (1 July 2005), Global Sport Sponsorship Paperback 336 pages Publisher: Berg Publishers ISBN: 1845200810 ...

Events.(Calendar)
January 1, 2006... Sport Business Campus '06 Date 29-30 March 2006 Venue Cass Business School, London, UK Tel +44 (0) 207 934 9238 Email andy.rice@sportbusiness.com Website http://campus.sportbusiness.com/news.htm Delegate rate Per...