International Journal of Sports Marketing & Sponsorship articles from December 2002

International Journal of Sports Marketing & Sponsorship archives from December 2002

Editorial.(Editorial)
December 1, 2002... Welcome to the final issue of 2002, a year that has seen a pronounced economic downturn that has impacted the sport marketing profession worldwide. At such times, it becomes increasingly important that practitioners and academics work together...

An interview with David Stubbs, executive director, Committed to Green Foundation. (Interview).(on environmental management applications to sports and recreation industries)(Interview)
December 1, 2002... Keywords: Environmental issues, major games, green practices Introduction David Stubbs is a specialist in conservation biology and environmental management with particular application to the sport and recreation industry. Here he talks...

Relationship marketing and interactive fan festivals: the Women's United Soccer Association's 'Soccer Sensation'. (Research Paper).(event's effectiveness examined)
December 1, 2002... Abstract: This case study demonstrates how a start-up professional sport league, the Women's United Soccer Association (WLJSA), successfully incorporated an interactive fan festival into its inaugural Championship Weekend. Prior to revealing...

A framework for understanding cause-related sport marketing programs. (Research Paper).(and creation of brand loyalty)
December 1, 2002... Abstract: To date, cause-related sport marketing (CRSM) has not received much academic attention. However, it is particularly relevant given recent estimates on the amounts that will be spent on cause-related efforts in 2002. Therefore, the...

Marketing the host city: analyzing exposure generated by a sport event. (Research Paper).(awareness resulting from San Antonio, Texas, hosting 2002 NCAA Women's Final Four examined)
December 1, 2002... Abstract: Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city This study reports the results of a content analysis of 2002 NCAA Women 's Final Four...

Influences on consumer responses to Winter Olympics sponsorship. (Research Paper).(in survey targeting Coca-Cola's sponsorship of the event)
December 1, 2002... Abstract: Perceived fit between a sponsoring brand and an event is considered to be a key sponsorship requirement, but little is known about the variables that are related to perceived fit. Coca-Cola's sponsorship of the 2002 Salt Lake City...

Editorial policy.(of the International Journal of Sports Marketing & Sponsorship)
December 1, 2002... The purpose of IJSMS is to bring together academics and practitioners in one forum with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. We interpret marketing and sponsorship broadly to include...