International Journal of Sports Marketing & Sponsorship articles from December 2000

International Journal of Sports Marketing & Sponsorship archives from December 2000

Additional sponsorship of French National Rugby League Federation. (Company Round-Up).
December 1, 2000... Enterasys Networks, a leader in business communication solutions, has announced that it has entered into a sponsorship deal with the French National Rugby League team. The deal ensured Enterasys sole shirt sponsorship throughout the Rugby...

BT Global Challenge Generates International Business. (Company Round-Up)
December 1, 2000... The run-up to the start of the "world's toughest yacht race", the BT Global Challenge 2000/01 demonstrated that the race is not just about sailing through difficult waters but also helping big business keep on course globally. The week leading...

Major boost for Lacrosse as development programme receives sponsorship from Criterion and Government-backed Sportsmatch. (Company Round-Up).
December 1, 2000... Lacrosse has received a big boost with the confirmation that the sport's Governing Body, the English Lacrosse Association, has signed a sponsorship deal with Criterion -- the specialist insurance and risk management Group based in Hampshire....

Team Hardwick & Radiator PR. (Company Round-Up).
December 1, 2000... A fresh new team has been created to develop and implement the PR & Promotional activities for Skandia Life Cowes Week -- Britain's largest and most prestigius sailing event. The team is a combination of specialist sports and marine...

Eurosport and Spalding announce sponsorship deal. (Company Round-Up).
December 1, 2000... Spalding's basketball division is continuing to roll out its most aggressive marketing campaign to date with the announcement that they are to be a major sponsor of Eurosport and British Eurosport's coverage of the new Euroleague. Eurosport,...

Water Media invents the branded sport bottle. (Company Round-Up).
December 1, 2000... Event or low volume promotional branding has always posed cost problems for marketing and PR folk. For instance, the sponsors of a sports event or the promoters of a tourist location have in the past faced prohibitive packaging and labelling...

Phones 4u helps NSPCC 'kick off' national campaign at Watford. (Company Round-Up).
December 1, 2000... Watford Football Club's leading sponsor, the high street mobile phone retailer, Phones 4u -- a division of the Caudwell Group, Europe's biggest independent mobile phone company -- ordered the club's players not to wear shirts featuring the...

Big Ron Backs Powerleague Marketing Campaign. (Company Round-Up)
December 1, 2000... Soccer pundit Ron Atkinson is lending his weight to a major new marketing campaign which will promote the roll out of Powerleague, the UK's leading operator of five-a-side football centres. The voice of "Big Ron" features in a series of...

Legato Sponsors Yachting Legend Tony Bullimore. (Company Round-Up)
December 1, 2000... Legato Systems Inc., a leader in enterprise storage management, has agreed to sponsor the catamaran captained by renowned yachtsman Tony Bullimore, and his international team, who are participating in the world's most challenging sailing event...

Sangster nets [pounds sterling]1/2m ticket. (Company Round-Up).
December 1, 2000... ts.com has entered into a three-year deal with Robert Sangster, one of the worlds most successful racehorses owners, worth [pounds sterling]0.5m. The sponsorship will see the ts.com brand carried on horse's rugs, lads' clothing and jockey...

Chatfields sponsorship Curries favour with Football in the Community. (Company Round-Up).
December 1, 2000... Soccer hero Tony Currie took time out of his busy coaching schedule to take delivery of a new LDV minibus on behalf of the Sheffield United Football in the Community project. LDV dealer, Chatfields of Sheffield donated the new 17-seat...

Jordan announces new three-year deal with Hewlett-Packard. (Company Round-Up).
December 1, 2000... Jordan Grand Prix announced a three-year extension of its support from Hewlett-Packard (hp), one of the world's leading IT companies. Hewlett-Packard is Jordan's longest-standing partner, having been associated with the team since it made...

Playgolf signs ground-breaking sponsorship deal. (Company Round-Up).
December 1, 2000... The Playgolf Experience, the new [pounds sterling]3.5m golfing experience near Manchester's Trafford Centre, has signed a revolutionary sponsorship deal with Nike. The "logo within a logo" means that the Playgolf emblem will incorporate a...

An Interview with Ron Seaver, President and CEO of Seaver Marketing Group. (Interview)
December 1, 2000... Keywords: Seaver, professional sport, US sponsorship Introduction Ron Seaver is in a unique position within the sport industry. He has worked on both sides of the sponsorship business, selling sponsorships for teams and assisting...

Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand. (Case Study)
December 1, 2000... Abstract: This study contributes to continuing work on the development of a conceptual framework to better understand sponsorship, consumer response towards sponsorship efforts, and the contribution of sponsorship to customer-based brand equity,...

Exploring the Curious Demand the Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising. (Research Paper)
December 1, 2000... Abstract: The use of sport celebrities for product endorsements in marketing communications vehicles is not new but there is limited literature on the increasing use by contemporary corporations of athletes with questionable or "negative"...

Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association. (Research Paper)
December 1, 2000... Abstract: This paper explores the adoption of a relationship marketing paradigm by the National Basketball Association. A contextualist framework was used to explore the context, content and processes of this change that evolved over a 17-year...

Successful Sport Sponsorship: Lessons from Association Football -- the Role of Research. (Analysis)
December 1, 2000... Abstract: Basic research can make the difference between a successful sponsorship association and a significant marketing failure. In this paper, the importance of using benchmarking is discussed in order to help determine the likely success or...