International Journal of Sports Marketing & Sponsorship articles from April 2007

International Journal of Sports Marketing & Sponsorship archives from April 2007

Introduction.
April 1, 2007... Why a Spanish and Latino special edition? There are several reasons. One is the sheer size of the Spanish-influenced region: Latin America covers 21 million square kilometres in 20 countries. It has 549 million inhabitants, speaking mainly...

Spanish success and its influence on sports marketing.(Editorial)
April 1, 2007... These are exciting times for Spanish sport. In Formula 1, Fernando Alonso recorded back-to-back World Championship victories over two seasons, and in recent years Spain has taken world titles in basketball and handball as well as the Davis Cup...

Interview with Inaki Urdangarin, former President, Noos Institute, former First Vice President, Spanish Olympic Committee, and former professional handball and football player (Spanish national team and FC Barcelona).(Interview)
April 1, 2007... A former professional handball player and Olympic medallist, Inaki Urdangarin played with FC Barcelona and on the Spanish national handball team from 1986 to 2000. He also served as First Vice President for the Spanish Olympic Committee. In...

The proto-image of Real Madrid: implications for marketing and management.(RESEARCH PAPER: Peer reviewed)
April 1, 2007... Abstract Under club president Florentino Perez, Real Madrid Football Club appeared to utilise the proto-image of the firm (PIF) management approach. Such a strategy embraces the use of branding, values and mid- to long-term planning to...

Ethnic identification, acculturation and sports identification of Latinos in the United States.(RESEARCH PAPER: Peer reviewed)(Survey)
April 1, 2007... Abstract Sports management and marketing research has failed to study the dimensions of Latino sports consumption behaviour and fan identification. This research examined the relationships among ethnic identity, acculturation,...

A multilevel model analysis of professional soccer attendance in Chile 1990-2002.(RESEARCH PAPER: Peer reviewed)(Survey)
April 1, 2007... Abstract This study examined the determinants of attendance at the Chilean national soccer tournaments between 1990 and 2002. A multilevel model approach was taken to estimate the effects of several factors, including unobserved sources,...

Economic impact of support in Spanish professional football.(RESEARCH PAPER: Peer reviewed)
April 1, 2007... Abstract This paper explains the concept of support as an economic driver of football. It begins with a theoretical approach to the concept of support and a review of the literature relating to support, fan typology and factors that...

The Elusive Fan: Reinventing Sports in a Crowded Marketplace.(Book review)
April 1, 2007... The Elusive Fan Reinventing Sports in a Crowded Marketplace By Irving Rein, Philip Kotler & Ben Shields Publisher: McGraw Hill Higher Education (1 Jul 2006) Language: English ISBN: 978-0071454094 Price: [pounds...