International Journal of Sports Marketing & Sponsorship articles from April 2005

International Journal of Sports Marketing & Sponsorship archives from April 2005

Editorial.(case studies)(Editorial)
April 1, 2005... The case for case studies As an editor, I receive many enquiries from potential contributors about appropriate subjects for manuscripts, positioning of manuscripts and the review process. However, the most frequent enquiries by far concern...

Interview with Naomi Travers: Executive Vice President for Media Rights and Entertainment, C-SET.(Carolinas Sports Entertainment Television)(Interview)
April 1, 2005... Since the early 1990s, many professional and collegiate sports teams have turned to cable television networks as distribution channels for events and games. Most of these networks are regionally based and carry programming which is of interest...

Reconciling managers' strategic vision with fans' expectations.(Research Paper)
April 1, 2005... Abstract This study presents a multi-method based approach to matching fan expectations and needs with a franchise's strategic vision. This approach is demonstrated by looking at a Canadian team in the National Hockey League (NHL). The...

Tries and conversions: are sports sponsors pursuing the right objectives?(RESEARCH PAPER)
April 1, 2005... Abstract Sports sponsorship is perceived as important in developing relationships with key clients. However, few companies set relationship marketing objectives when sponsoring sports. This paper aims to examine whether sports sponsors are...

Applying the public relations function to the business of sport.(RESEARCH PAPER)
April 1, 2005... Abstract Public relations practice in sport is not always evident, yet to the contemporary sports business, it has much to offer. This paper explores the value of public relations to professional sports organisations. Cricket was chosen in...

Athlete endorsement in the international sports industry: a case study of David Beckham.(CASE STUDY)
April 1, 2005... Abstract As the world becomes a global village, sports organisations have begun to extend their markets and fan bases to different groups of customers. David Beckham, a British soccer star with a high profile marriage and much media...

Events.(Calendar)
April 1, 2005... European Marketing Academy 34th Conference Theme Rejuvenating marketing Venue Milan, Italy Date 24-27 May 2005 Tel +39 06 32812.1 Fax +39 06 3240143 Email emac2005@ega.it...