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International Journal of Sports Marketing & Sponsorship articles

343 total articles

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<a href="http://www.accessmylibrary.com/archive/413374-international-journal-of-sports-marketing-sponsorship.html" title="Articles and back issues from International Journal of Sports Marketing & Sponsorship">Articles and back issues from International Journal of Sports Marketing & Sponsorship</a>

International Journal of Sports Marketing & Sponsorship back issues

2009	January 2009 April 2009
2008	January 2008 October 2008
2007	January 2007 April 2007 July 2007 October 2007
2006	January 2006 May 2006 July 2006 October 2006
2005	April 2005 July 2005 October 2005
2004	March 2004 July 2004 November 2004

2003	March 2003 June 2003 September 2003
2002	March 2002 June 2002 September 2002 December 2002
2001	March 2001 June 2001 September 2001 December 2001
2000	March 2000 June 2000 September 2000 December 2000
1999	March 1999 June 1999 September 1999 November 1999

Recent articles from International Journal of Sports Marketing & Sponsorship

Global reach to reflect developments in sport.(Editorial)
April 1, 2009... These are interesting times for the sports industry and its partners, as the economic downturn and the reducing availability of credit usher in a sea change in the commercial confidence in sport. The importance of sports marketing and sponsorship to the production and consumption of sport...

Interview with Orlando salvestrini: president of marketing, club Atletico Boca Juniors in Argentina.(INTERVIEW)(Interview)
April 1, 2009... NW: Orlando, when I have visited Argentinian matches it is clear how different the occasion is compared to football in other countries. For you, what makes Argentinian football so different from say European football? OS: There are several key reasons. One of them is linked to the...

The relationships between team attributes, team identification and sponsor image.(RESEARCH PAPER)
April 1, 2009... Abstract This study tested the paths of a structural model that was conceptualised by hypothesising that team attributes affect team identification, which in turn plays a mediating role in sponsor identification and image transfer from event to sponsor. A questionnaire adapted items from...

Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events.(RESEARCH PAPER)
April 1, 2009... Abstract This paper outlines how sponsorships can be beneficial or harmful to events. Using an experimental design and focusing on association transfers surrounding a snowboarding event, we illustrate that the sponsoring brand associations have a significant effect on the associations of...

'Give me a stadium and I will fill it' an analysis of the marketing management of Stade Francais Paris rugby club.(CASE STUDY)
April 1, 2009... Abstract This paper analyses the marketing strategy, marketing mix and brand development of SF Paris rugby union club, which succeeded in attracting huge crowds (around 75,000 spectators) for several regular season games and in building strong brand equity. Parallels with American...