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Recent articles from Society News
"When there's help, there's hope": DDB Needham creates new ad campaign. (Leukemia Society's public service advertising)
June 22, 1991... In the United States, seven of 10 households contribute to charities. DDB Needham, the Society's new volunteer advertising agency, knew the Society needed a public service campaign that would distinguish it from other health groups and set it apart in the public's mind.
Focus-group...
Alabama chapter receives record donation. (Leukemia Society of America)
June 22, 1991... Thomas Ford, a computer programmer for Alabama A&M University, had mixed feelings about accepting the money. "I've always worked for what I got," he said. But his insurance company had refused to pay for a bone marrow transplant he urgently needed to relieve his chronic myeloid leukemia....
President's corner. (Jazzercise's donation to leukemia research and Lynna M. Lesko) (column)
June 22, 1991... Eight years ago we began to publish this newsletter. Volume 1, No. 1 of the four-page Society News featured a story on one of our research grantees, spotlighted Jazzercise for its major fund-raising support, and reported that E. Donnall Thomas, M.D., had recently received the Society's...
Jack Clark: designated hitter against leukemia.
June 22, 1991... Designated hitter Jack Clark may have a multi-million dollar career with the Boston Red Sox, and he may own the Tom "Mongoose" McEwen drag racing team, but he doesn't define himself by his career or calculate his worth on his image. "It's not fame or fortune that make you who you are--it's...
LSA researcher employs novel technique for CML diagnosis and treatment. (Leukemia Society of America, chronic myelogenous leukemia)
June 22, 1991... A novel technique for rapid diagnosis of genetic disorders, called polymerase chain reaction (PCR), is providing Society Scholar Dr. Ming-Sheng Lee with a useful tool to develop new strategies for treatment of chronic myelogenous leukemia (CML).
The use of PCR is providing the leukemia...