Business Horizons articles from September 1996

Business Horizons archives from September 1996

The editor's chair. (comments on the continuing use of military metaphors in business management)
September 1, 1996... For years, one of my stock lectures in the management intro course I taught traced the origins and development of key management concepts. I noted that "classical" management theory bore the unmistakable imprint of the military, especially the...

Marketing as warfare: reassessing a dominant metaphor. (questioning military metaphors' centrality in marketing parlance)
September 1, 1996... In this era of relationship marketing, strategic partnerships, and co-marketing alliances, a growing number of marketers have recognized the strategic importance of establishing long-term cooperative relationships with direct competitors. Such...

Crafting strategies for global marketing in the new millenium.
September 1, 1996... One way to provoke an animated conversation among top executives of multinational companies is to broach the issue of whether a standardized or localized approach to world markets is superior. Advances in communication technologies are giving...

Branding strategy. (strategy for using brand names to sell product in a media-saturated, consumer cynical age)
September 1, 1996... We have been told that brands are dead, or at least on their last legs. So goes the argument, bringing to light one of the most visible elements of turmoil in marketing in recent years. But are brands really dead? On the contrary, they are...

Marketing communication and the world wide web. (opportunities of internet marketing described)
September 1, 1996... What are those odd footnotes to magazine advertisements that begin "http://www"? Are you missing something in the latest televised beer commercial because you don't understand the http://www preceding the brewer's name just at the end of the...

Redefining the product life cycle: the five-element product wave.
September 1, 1996... Life cycle theory has been used since the 1970s to describe the behavior of a product or service from design to obsolescence. The typical pattern of a product is represented by a curve divided into four distinct phases: introduction,...

Strategic values: the corporate performance engine.
September 1, 1996... In the drive to achieve a competitive edge, much is being made of the central role of core cultural values in shaping organizational attitudes and employee behavior. "Integrity," "customer service," "excellence," and similar values have become...

A value-based management system.
September 1, 1996... The fundamental economic purpose of a corporation is to create wealth for its owners. This has become so powerful a motivation that one might say that "Create shareholder value" has become management's mantra for the 1990s. Because of the...

You've got a great environmental strategy-now what?
September 1, 1996... Like most of your competitors, over the past few years you have developed a new corporate mission statement that includes greater environmental sensitivity. Maybe you have set the tone at the top by committing your company to becoming the most...

What to do when win-win won't work: environmental strategies for costly regulation.
September 1, 1996... As the Environmental Protection Agency's budget-- indeed, the agency itself--comes under increasing attack, an interesting debate is brewing over the benefits of environmental regulation. Business practitioners, academics, and politicians,...

Following Canada's lead: preventing prosecution for environmental crimes.
September 1, 1996... The days have passed us by in which environmental compliance was of only marginal significance to corporations and their managers. One indication of this is the increasing rate at which the federal and state governments both seek and obtain...

Cleaning up after reengineering. (if a complete overhaul of a corporation does not succeed, how can managers salvage the pieces)
September 1, 1996... The essence of business process reengineering, or BPR, is the total overhaul of a corporation. It is not the sum total of individually scattered continuous improvements. It is revolutionary, not evolutionary, and is linked to a guiding overall...

The emerging role of India in international business. (includes related article on India's cultural orientation)
September 1, 1996... In the first two days of a 1995 visit to India by a business delegation led by the late Commerce Secretary Ron Brown, proposals worth $4 billion were signed. These included a $25 million financing agreement by the SorosChatterjee Group of New...

The Leader of the Future: New Visions, Strategies, and Practices for the Next Era.
September 1, 1996... New Visions, Strategies, And Practices For The Next Era Edited by Frances Hesselbein, Marshall Goldsmith, and Richard Beckhard The reviewers are Joseph C. Santora, Visiting Fellow at the Leadership Center, Monash-Mr. Eliza Business...

The Origins of Japanese Trade Supremacy: Development and Technology in Asia from 1540 to the Pacific War.
September 1, 1996... Development And Technology In Asia From 1540 To The Pacific War By Christopher Howe The reviewer, Paul W. Kuznets, is a Professor of Economics, Emeritus, at Indiana University, Bloomington. Howe's The Origins of Japanese Trade...