Business Horizons articles from November 1998

Business Horizons archives from November 1998

CURRENT ISSUES IN INTERNATIONAL ALLIANCES.
November 1, 1998... The nature of the global business environment is changing. Today's companies face a multitude of simultaneous challenges: shorter product life cycles, rising cost pressures (exacerbated by the current disinflationary environment and the Asian...

The Knowledge Chain.
November 1, 1998... Building and applying knowledge that flows continually through the firm is a dynamic process that should deeply concern all companies in the Information Age. Organizational learning occurs through four distinct stages of knowledge and...

Comparing Chinese and Western Cultural Roots: Why "East Is East and ...".
November 1, 1998... "Oh, East is East, and West is West, and never the twain shall meet." --Rudyard Kipling, The Ballad of East and West (1889) Well, we meet now. As China accelerates into its inevitable place among the world's most important states and...

Confucius in Mexico: Korean MNCs and the Maquiladoras.
November 1, 1998... Despite the region's recent financial crisis, the economies of the East Asian countries have remained strong. Their remarkable economic performance has sent a steady stream of researchers from the West scrambling to explain such success. In...

Doing Business in India: Aspects of the Political Dimension.
November 1, 1998... With its many parties and seesaw agendas, India's thorny political system can complicate foreign investment and influence the staying power of foreign firms. Respect, patience and tenacity are essential. From the time wide-ranging economic...

A Strategic Balance of Tradition and Technology: An Ayurvedic Firm in Modern India.
November 1, 1998... Central to the debate over health care in the United States is the cost and effectiveness of the delivery system. Not only is dispensing health care expensive, it may not always achieve the desired results. The cost of research, whether...

Intrapreneurs and Market-based Managers: Pirates and Gamblers or Knights and Saints?
November 1, 1998... Can intrapreneurial firms attract people with different--even opposite--traits and socialize them to adapt to an environment that operates like the market? "Focus on customers! Demolish the hierarchy! Empower your employees! Celebrate...

The Mass Marketing of Luxury.
November 1, 1998... Four distinct circles of management practice, implemented together, can ensure the success of a luxury brand in the global marketplace. Gianni Versace's sudden death in July 1997 has helped focus renewed attention on the marketing of luxury...

Marketing in the Twilight Zone.
November 1, 1998... Dual marketers often encounter unique dilemmas when trying to juggle products between individual consumers and business customers. Self-confident hairdressers, carpenters, and restaurant chefs consider themselves creative professionals....

The Anatomy of Fraudulent Behavior.
November 1, 1998... Several years ago, a couple of articles appeared in a national newspaper about a young art major from a top ten university who seemed to have a knack for finding under-valued works of art and buying them for later resale at much higher prices....