Business Horizons articles from November 1997

Business Horizons archives from November 1997

Confronting corporate welfare.
November 1, 1997... In the crusade to trim federal spending, it's business's turn to face the knife. But which funding programs? And how far should we go? On November 22, 1994, Robert Reich, then U.S. Secretary of Labor, issued a challenge to Washington's...

Contingency and continua: achieving excellence through business continuity planning.
November 1, 1997... Through the use of "better practices," companies can form holistic and strategic approaches to disaster prevention and recovery and integrate them into their daily routines. Recovering from disaster typically depends on the integrity of a...

Relationship marketing: the wheel reinvented?
November 1, 1997... Instead of a brand new philosophy in the marketing field, this may be just a recent spin on an old concept. Since the early 1980s, a new phrase has entered the marketing literature: "relationship marketing." Most sources credit Leonard...

Relationship marketing: the route to marketing efficiency and effectiveness.
November 1, 1997... "Customer as partner" is the ultimate goal of, yes, this new paradigm of marketing. In asking whether the wheel has been reinvented, John Petrof concludes that the research and practices taking place in the name of relationship marketing...

Marketing mix customization and customizability.
November 1, 1997... Businesses looking for custom methods of designing, pricing, selling, and delivering their wares can do it themselves or leave it up to the customer. We are sailing out of this century and into the next with our marketing methods in...

Continuos improvement on the shop floor: lessons from small to midsize firms.
November 1, 1997... CI may not be as fashionable as, say, reengineering. But it is a low-cost way to improve quality and productivity, once you get past the six critical milestones. The last two decades have witnessed waves of popular prescriptions preaching...

Deming and the quality of software development.
November 1, 1997... A good grasp of Deming's philosophy can facilitate the continuous improvement of software quality. For several years now, one of the fastest growing segments of the U.S. economy has been the software industry. This includes general-purpose...

Collocating new product development teams: why, when, where and how?
November 1, 1997... First to market with new products is crucial, and physically collocating the members of the development team is one way to achieve this. But what should be considered in making such a decision? In recent years, it has become achingly...

Recruiting and retaining olders for the new millennium.
November 1, 1997... Forget unfounded beliefs about aging and performance. With the coming shortage of qualified workers, it's time to focus employment efforts on this fast-growing segment of the labor force. Is your company making an effort to recruit and...

Independent contractor versus employee: the risks of reclassification.
November 1, 1997... Evaluating and classifying workers' employment status properly can save time, money, and resources spent in fines or litigation. Growing domestic and international competition has forced U.S. firms to find ways to prune operating costs while...

How document imaging is breaking paperwork logjams.
November 1, 1997... Fully automated information processing is becoming a reality. Why do in days what can now take seconds? Forty-plus years into the Information Age, the full advantages of the microprocessor over the pencil have yet to be realized. On any...

The Modern Corporation and American Political Thought.
November 1, 1997... The reviewer, Alfred Diamant, is a professor of political science at Indiana University, Bloomington, Indiana. For several reasons, the two books under review would seem to be a poorly matched pair. They deal with two countries widely differing...

From State to Market? The Transformation of French Business and Government.
November 1, 1997... The reviewer, Alfred Diamant, is a professor of political science at Indiana University, Bloomington, Indiana. For several reasons, the two books under review would seem to be a poorly matched pair. They deal with two countries widely differing...

Changing Focus.
November 1, 1997... The reviewer, Robert D. Gulbro, is a professor of management at the School of Business, Athens State College, Athens, Alabama. We all grew up amid companies and products that had become so pervasive their names became synonymous with those of a...

The Paradox of Progress: Can Americans Regain Their Confidence in a Prosperous Future?
November 1, 1997... The reviewer, Thomas A. Hemphill, is a fiscal officer with the New Jersey Department of Environmental Protection, Trenton, New Jersey. Over the last few years, a barrage of articles, books, and television programs have focused on economic angst...

Japanese Civilization: A Comparative View.
November 1, 1997... The reviewer, George M. Wilson, is a professor of history at Indiana University, Bloomington, Indiana. A prolific and influential sociologist ever since the institution-building heyday of the early postwar years, S.N. Eisenstadt takes on the...