Business Horizons articles from May 2000

Business Horizons archives from May 2000

A Proven Prophet.(Alvin Toffler)
May 1, 2000... Thomas L. Friedman, Pulitzer Prize-winning foreign fairs columnist for the New York Times, keynoted this year's Indiana Business Conference with an address highlighting the major themes of his bestselling book, The Lexus and the Olive Tree (New...

Ethical and Online Privacy Issues in Electronic Commerce.(Industry Overview)
May 1, 2000... In January 28, 1999, Intel Corporation, the world's largest computer chip maker, announced that it would change utility software for its new Pentium III chips to allow consumers to permanently switch off the user-identification features built...

Privacy on the Net: Europe Changes the Rules.(European Data Privacy Directive 95/46)(Industry Overview)
May 1, 2000... The rise of the Internet has transformed the way many businesses operate, and it has the potential to change vast numbers of others. Sometimes it appears that e-commerce and the Internet are the only topics of real interest to the business...

Linking Advertising and Brand Value.(Industry Overview)
May 1, 2000... Regardless of whether or not it explicitly appears on the balance sheet, most top executives would agree that the value of a company's brands--its brand equity--is one of its most important assets. This is especially true for major consumer...

Marketing High Technology: Preparation, Targeting, Positioning, Execution.(Industry Overview)
May 1, 2000... Commercialization of new high-tech products is often the costliest stage of the entire product development process. Yet even when the process is well managed, the risk of failure remains high. New high-tech products usually have just one shot...

The Importance of International Business at the Local Level.
May 1, 2000... Huge balance of trade deficits threaten to put the brakes on America's long economic expansion. The Economist fears that the rising trade gap will eventually cause the dollar to fall, resulting in higher import prices and inflation. As interest...

Recruiting and the Web: High-Tech Hiring.(Industry Overview)
May 1, 2000... In his well-known 1994 book Competitive Advantage Through People, Stanford professor Jeffrey Pfeffer argues convincingly that traditional sources of competitive advantage, such as proprietary technology or access to capital, are less important...

Growing a Lily Society: The Case of a Nonprofit Turnaround.
May 1, 2000... Many BH readers and their spouses are members of volunteer, nonprofit organizations. Running a nonprofit, especially one that depends on volunteers, can be a frustrating experience. The Wisconsin Illinois Lily Society, an affiliate of the...

Product Development Partnerships: Balancing the Needs of OEMs and Suppliers.(Industry Overview)
May 1, 2000... As products continue to become more technically complex and global in scope, product development managers are relying more and more on suppliers for help. Finding the right suppliers requires intense scrutiny of their capabilities. Sometimes...

Do Trade-offs Exist in Operations Strategy? Insights from the Stamping Die Industry.(Industry Overview)
May 1, 2000... One of the basic concepts underlying operations strategy is that of the trade-off. Since the early days of this field, researchers have focused on the "inherent" tradeoffs present between the various elements of value. Some focused on the...

Adaptive Enterprise: Creating and Leading Sense-and-Respond Organizations.(Review)
May 1, 2000... By Stephan H. Haeckel A familiar theme of business writers over the past decade has been that the command-and-control structure that worked so well for the first 75 years of the past century is no longer suited to today's rapid pace of...

Goldman Sachs: The Culture of Success.(Review)
May 1, 2000... By Lisa Endlich When Goldman Sachs & Co., a leading Wall Street private banking house with global connections, announced its 1993 pretax profits, an editor of a left-wing British newspaper quipped: "What's the difference between Tanzania...

Business Lobbies and the Power Structure in America: Evidence and Arguments.(Review)
May 1, 2000... By David C.D. Jacobs In this recent book, Professor Jacobs, an associate professor at the Kogod College of Business Administration American University, Washington, D.C., offers a modest scholarly contribution to the literature addressing...