Business Horizons articles from May 1991

Business Horizons archives from May 1991

Fizzle 1992? (factors shaping European business conditions) (editorial)
May 1, 1991... The wheel of fortune is still spinning on Project 1992,- businesses must be prepared for whatever result emerges. If we are to believe the conventional wisdom, the unification of EC member markets by the end of 1992 will produce the...

The short-term orientation of American managers: fact or fantasy? (orientation myth detracts from productivity improvement)
May 1, 1991... The fantasy of short-term orientation must be shattered by the fact of productivity decline for American business to regain competitiveness. If there is one single idea that has captured the minds, hearts, and souls of American business...

Top management relevance: the effect of key executive death on stock prices.
May 1, 1991... Should you ready yourself to deal with stock market disaster when a key executive dies? Johnny Carson has often remarked that he fears dying in a plane crash and someone more famous than he will be on board and grab all the headlines....

The phases of the chief executive's career.
May 1, 1991... CEOs follow the some basic career path to the top. There are several well accepted models of career stages. For example, Douglas T. Hall (1976) has identified the four stages most people experience (exploration, establishment, mid-career,...

Negative product safety news: coverage, responses, and effects. (automotive industry)
May 1, 1991... Case studies of the automobile industry show that company response is a key component in limiting the damage caused by negative publicity. Negativity in marketing communication is a dangerous phenomenon, the antithesis of the goal of the...

The dual-drive concept of product innovation. (market and technology driven product innovation)
May 1, 1991... Neither technology nor markets can drive product innovation by themselves. They need each other for optimum performance. Traditional wisdom on new products says that a firm should be either market driven or technology driven-that is, give...

Mature markets and revitalization strategies: an American fable. (industry in the mature market)
May 1, 1991... American businesses need to stop fulfilling their own prophecies of product and market decline and instead revitalize those products and markets. Once upon a time, in a land called the United States of America, there existed a business...

Consumer behavior: yesterday, today, and tomorrow.
May 1, 1991... The individual-oriented consumer behavior of the post will change a more collective style in the 1990s. As the new decade creeps in and the new century approaches, a time has come to reflect upon and predict the consumer's behavior in the...

Strategically positioning your way into the aging marketplace.
May 1, 1991... Marketers must take care when positioning their products toward the older segment of the consumer market. Society and the marketers who serve it have been fixaed on youth. The feeling has been that youth is sexy and glamorous, middle age...

Choosing health care coverage: considerations of physician motivation. (compensation method may affect physician motivation and health care quality)
May 1, 1991... All three basic types of health care coverage can cause problems of physician motivation; perhaps it is time those insured by such programs understand them a little better Traditional health insurance has undergone many changes in the...

Eldercare: personal triumph! professional downfall? (employees provide most elderly care)
May 1, 1991... Businesses must act now to help employees, and themselves, deal with the growing problem of eldercare. Either by word of mouth or through the popular press, nursing homes have attained high visibility. Around this visibility, a myth has...

Strategic management of human resources: the American Steel and Wire Company. (company profile)
May 1, 1991... One company shows how attention to people can make a big difference in the bottom line. Although the antecedents of corporate strategy go back to ancient Greece (Ulrich 1983), where strategy referred to military settings in which...

Reinventing the MBA the European way. (American business education needs revision; includes related articles on MBA programs and model programs)
May 1, 1991... American business schools must change the way they teach to regain their reputation and help U.S. business. The business school credential has begun to lose its luster. While enrollments remain healthy, American business and management...

The Bishop's Boys: A Life of Wilbur and Orville Wright.
May 1, 1991... Reviews of current books discussing subjects on the horizon of business activities, particularly those on controversial issues being encountered by both practitioners and teachers, will be considered for publication. Manuscript guidelines are...

The Economic Consequences of Immigration.
May 1, 1991... The reviewer, Walter A. Fogel, is a professor of management at the University of California, Los Angeles. Most people agree there are benefits from immigration, the degree of which is dependent upon time and place. This book advances the...