Business Horizons articles from July 1999

Business Horizons archives from July 1999

How to frame a message: the art of persuasion and negotiation.
July 1, 1999... If the management mantra of the 1990s was "Do more with less," the mantra for the new millennium will be "Do even more with even less." Managers must accept the reality that the competition for external customers will be reflected in...

Transition to market economy as inflection point: can strategy help?
July 1, 1999... East European economies, along with other former Soviet bloc counties, are in the midst of great upheaval as they try to make the difficult and often painful transition from central planning, or a command economy, to the free market system....

Dues-paying: managing the costs of recognition.
July 1, 1999... Mary Beth was on top of the world. Her second promotion in less than a year was being announced by her boss at the weekly departmental meeting, and she was thrilled. However, as she glanced around at the faces of her coworkers listening to...

Strategic consensus: marching to the beat of a different drummer?
July 1, 1999... The strategic importance of manufacturing has received considerable attention over the last 15 years. After decades of neglect, firms seemed to recognize suddenly the benefit of orienting this critical element of the value-adding process in a...

Team empowerment in new product development.
July 1, 1999... Team-based organization is sweeping through North American business firms. It is particularly noticeable in new product development, where powerful cross-functional teams are supplanting functional specialization and comprehensive managerial...

Rommel in the boardroom.(lessons from Field Marshall Rommel)
July 1, 1999... Erwin Rommel is well-known as the "Desert Fox" for his exploits as the commander of the Afrika Korp in the North African desert during World War II. He earned a reputation for personal bravery, leadership from the front lines, and an uncanny...

When customer service goes bad....
July 1, 1999... As the economy progresses toward full employment and individuals with lesser skills enter the labor market, companies are challenged anew to ensure customer satisfaction. New employees need to be trained in the proper behavior. And all...

Strategic brand valuation: a cross-functional perspective.
July 1, 1999... The information age has greatly increased the scope and variety of information available to managers, yet organizations often struggle to find the most effective means to use the information. Executives have long used a variety of information...

Contemporary satire of corporate managers: time to cut the boss some slack.
July 1, 1999... We have all read the cartoons that poke fun at corporate managers, and have broken into smiles or laughter at their intended humor. Developed and reinforced by the popular media, these parodies provide a satirical snapshot of modern...