Business Horizons articles from July 1995

Business Horizons archives from July 1995

Does business need leaders.(includes related editorial commentary)(Editorial)
July 1, 1995... I have a confession to make: I really don't know what to make of "leadership." I've always included the topic in the courses I teach in management and organizational behavior. I've always included a chapter on it in my textbook. But during all of...

The multinational as an engine of value.
July 1, 1995... Large multinational corporations whose names are well known, and whose credit ratings are strong, are not all creating as much value as they can. Instead of continuing to operate as if their strengths were the same as they have been in the past,...

How American manufacturers are facing the global marketplace.
July 1, 1995... The past 15 years have been a time of great upheaval for American manufacturers. Sophisticated competitors have surfaced from widely distributed parts of the globe. International competition presents both opportunities and threats. As world...

Emerging cultural values among Russian managers: what will tomorrow bring? (includes related description of how research was done)
July 1, 1995... The long hibernating Russian bear is coming out of its extended sleep, bringing with it a new kind of Russian manager. Perestroika and the subsequent breakup of the Soviet Union have created a dramatic economic upheaval--an unequivocal miracle,...

A partnering approach to mass merchandising in Russia.
July 1, 1995... A large, untapped retail market exists in Russia--if, as Oscar Wilde stated, the potential conforms to what "statistics have laid down for our guidance." The country represents a market of about 148 million people, but it has fewer than 700,000...

A financial primer for investors in China.
July 1, 1995... Widely held to be the world's largest developing country and fastest growing economy, China is attracting high levels of foreign direct investment. The Chinese market is, indeed, extremely promising, though it does present daunting challenges to...

Gaining competitive advantage through environmental investments.(includes related articles on environmental costs and pulp and paper competition)
July 1, 1995... In the late 1980s, environmental concerns became more urgent in almost every country in the world. In 1992 these concerns culminated in an "Earth Summit," which drew more world leaders than any other such meeting in history. As the arcane...

Medusa alliances: managing complex interorganizational relationships.(includes article on the Medusa myth)
July 1, 1995... Never in the course of business history have the relationships between organizations been so complicated. At one level, companies are competing in a global marketplace characterized by short product life cycles, rapid innovation, and increasingly...

Offensive strategies for defense companies. (surviving defense spending cutbacks)
July 1, 1995... When Germans frolicked on remnants of the Berlin Wall in 1989 to celebrate liberty and the symbolic disintegration of the Soviet empire, the free world watched on television and vicariously joined in. After the euphoria subsided, elected...

Women and men, morality and ethics. (sexual differences in moral reasoning)
July 1, 1995... One of today's most important trends is the increased participation of women in the work force, particularly of women holding management positions in business. This trend has generated research interest in numerous issues concerning the impact of...

Trade promotions: a call for a more rational approach.
July 1, 1995... Power retailers have come to dominate retail competition in recent years. A new class of merchants, they not only have begun to rule their tier of the channel, they are also exerting tremendous influence over their suppliers. Nowhere is this more...

Marketing as a management style. (improving internal customer service)
July 1, 1995... "It seems like we have made great strides during the past few years in building a system aimed at better satisfying our external customers.... The problem is that we still don't do a real good job of satisfying our internal customers.... It's a...

Let's get it straight about telecommuting! A reply. (to Fiona McQuarrie's 'Telecommuting: Who Really Benefits')
July 1, 1995... This article was written in reply to "Telecommuting: Who Really Benefits?" by Fiona McQuarrie, which appeared in the November-December 1994 issue of Business Horizons. "Questions and Answers About Telecommuting Programs," by Robert C. Ford and...