Business Horizons articles from January 1994

Business Horizons archives from January 1994

Leadership and vision. (importance of goals and objectives in leadership) (includes bibliography) (Editorial)
January 1, 1994... In the Book of Proverbs it is said, "Where there is no vision, the people perish." This is as true in business as it is in life. Organizations whose leaders have no vision are doomed to work under the burden of mere tradition. They cannot...

Marketing science: where's the beef? (failures in efforts to establish the scientific aspect of marketing theory) (includes bibliography)
January 1, 1994... A much debated question since the late 1940s is whether marketing is a science. Most scholars trace the origins of the debate to Paul Converse's 1945 article, "The Development of the Science of Marketing." Wroe Alderson and Reavis Cox's 1948...

Globalization of markets and shopping stress: cross-country comparisons. (growing trend in universality of consumer cultures) (includes bibliography)
January 1, 1994... In 1940, Republican presidential candidate Wendell Willkie asked Americans to understand that we were living in "One World." Despite a strong isolationist environment in the United States, he recognized that nations and cultures were becoming...

Building customer partnerships. (strengthening the foundation for customer relations in business-to-business relationships) (includes bibliography)
January 1, 1994... There are five key tactical building blocks in the customer partnering strategies of partnerships formed between pairs of companies in vertical and horizontal alliances. Customer partnering tends to be synonymous with "relationship marketing,"...

Innovative steps to take in sexual harassment prevention. (includes bibliography)
January 1, 1994... For organizations concerned with preventing sexual harassment in the workplace, the time to investigate prevention policies is now. Passage of the 1991 Civil Rights Act allows for punitive damages to be paid to victims of sexual harassment, an...

Culture, leadership, and power: the keys to organizational change. (includes bibliography)
January 1, 1994... General Motors, IBM, and Sears: three companies facing a need for dramatic change that have already tried, but failed, at major change efforts. Judging from what I've read about these three companies in the business press recently, I'm inclined...

Ten commandments for CEOs seeking organizational change. (includes bibliography)
January 1, 1994... In our ever-changing, fast-paced world, competitive relationships Can shift quickly when companies respond too slowly to increased competition in their industry group. Succeeding in such a competitive and changing environment demands that CEOs...

"!*#*~#! I hate this job!" Redesigning the job could help strike this all-too-common phrase from the employee's vocabulary. (valuable personnel management techniques learned from innovations implemented by Pizza Hut, General Electric and other corporations) (includes bibliography)
January 1, 1994... How often has that thought burst from your mind, if not your mouth? If you are lucky enough to say "Never," you are probably in the minority. When people talk about what is wrong with employees today, or about the disappearance of the American...

Executive levers for the strategic management of technology: leaders must have the tools to move their firms toward the use of technology as a strategic resource. (includes bibliography)
January 1, 1994... Allen-Bradley, a $4-billion manufacturer of industrial control devices, has concluded that to compete globally it must focus on what it knows best: the technology of industrial control devices. To strengthen its competitive advantage,...

"Overworked Americans" or overwhelmed Americans? Learning to relax and choose which decisions to make and inputs to respond to is the key to getting rid of that overwhelmed feeling. (includes bibliography)
January 1, 1994... Which word best describes the typical working American today? a) Overworked. b) Underworked. c) Energetic. d) Lazy. Although much has been written of late as to whether (a), (b), (c), or (d) is correct, the most...

Preparing yourself for an international assignment: a few simple steps can help make the overseas assignment a successful one for the manager as well as the firm. (includes outline of stages of preparation) (includes bibliography)
January 1, 1994... As more U.S. companies expand their business overseas, the need to send employees on international assignments will increase. Many companies use overseas assignments as a means to assess which individuals should be promoted to top4evel...

Starting out right: negotiation lessons for domestic and cross-cultural business alliances. (includes examples of development of overseas business relations by Cummins Engine Company Ltd. and Midwest Chemical) (includes bibliography)
January 1, 1994... Donne's observation, "No man is an island..." is more true today than ever before. There are no islands where people remain untouched by the actions of others. Daily we witness leaders of nations form political alliances to respond to such...

Second phase entrepreneurship: breaking through the growth wall. (includes analyses of what strategies some companies adopt to enable expansion after surviving the initial years of business development) (includes bibliography)
January 1, 1994... Entrepreneurs are the heroes of market-driven economies around the world. They generate and act on new ideas; they are willing to take necessary risks; and they create jobs at rates that embarrass their large-scale corporate counterparts....

Big Blues: The Unmaking of IBM.
January 1, 1994... The reviewer, Henry H. Beam, is a professor of management at Western Michigan University, Kalamazoo. For decades, IBM has been one of America's most successful and respected corporations. Its strength was its massive sales force, which...

Out of Work: Unemployment and Government in Twentieth-Century America.
January 1, 1994... The reviewer, Alfred Diamant, is a professor of political science and West European Studies at Indiana University, Bloomington. This is a very technical book that has been assigned to a most non-technical reviewer. Yet it is also a fiercely...